#Japan #Takafumi Horie #Komugi no Dorei #Iwate Bakery #Osu City

Osu City's Unique Komugi no Dorei Celebrates One Year of Success

Introduction
On May 25, 2025, the only Komugi no Dorei bakery in the Iwate region will celebrate its first anniversary with a special appreciation festival. Located in Osu City, this bakery has quickly gained popularity for its unique offerings, especially the signature crunchy curry bread, which has sold nearly 40,000 units within just a year.

Background
Founded by Komugi no, which operates under Kanda Square in Tokyo, the bakery was initiated by the renowned entrepreneur Takafumi Horie as part of the HIU (Horie Takafumi Innovation University). The goal was to revitalize local communities through an entertainment-focused bakery concept. Since its opening on April 27, 2024, the bakery has witnessed tremendous support from local residents.

Anniversary Festival
To express gratitude to the loyal customers, a special one-year anniversary festival will be held. On this day, the bakery will sell “Dorei Lucky Bags” comprising six popular types of bread valued at a total of 1,820 yen for only 1,500 yen each. The number of these lucky bags will be limited to 30 sets, creating an atmosphere of exclusivity and excitement.

Highlight Products
One of the bakery's standout products, the Crunchy Curry Bread (330 yen), has earned a reputation for excellence, with four consecutive gold awards at the Curry Bread Grand Prix. Its crispy exterior, made with croutons, and flavorful filling featuring a unique spicy homemade curry sauce make it a must-try.

The special lucky bag will also include:

• - Renowned Crunchy Curry Bread
• - Toba Shusaku Chef's Special Keema Curry Bread
• - Authentic Salt Bread
• - Choco Swamp Tart
• - Tea Scones (3 pieces)
• - Maple Cheese Apple

Store Information
The Komugi no Dorei Osu shop is conveniently located at 74 Sawadamae, Esashi, Osu City, Iwate Prefecture, and operates from 10:00 AM to 4:00 PM (until sold out), with Mondays and Tuesdays as holidays. Limited parking is available on-site. Interested customers can also keep up with the latest offerings through their Instagram page.

A Message from Manager Go
Store manager Go expresses his heartfelt gratitude for the support over the past year. The warm feedback from customers, including a memorable compliment from a local grandmother, has fueled the passion to create delicious breads. Go emphasizes the importance of community, stating, “This bakery is here because of you all, and I am grateful!”

Best Sellers and Recommendations
Among the wide selection, the Authentic Salt Bread (200 yen) stands out as a top favorite. This simple yet profound bread embodies quality ingredients, ensuring a satisfying experience, whether served hot or fresh. Its surprisingly rich taste has garnered it a loyal customer base that keeps coming back for more.

Background on Komugi no Dorei
The Komugi no Dorei bakery brand originated from Takafumi Horie’s online salon and has expanded since its initial establishment in April 2020 in Taiki Town, Hokkaido. The brand saw rapid growth, achieving annual sales of 40 million yen shortly after its debut. As of now, it has expanded to 124 locations within four years, with plans for further global outreach, including a new store in Bangkok, Thailand, set to open in April 2024.

Conclusion
With its mission to rejuvenate local communities through the power of bread, Komugi no Dorei aims for continuous growth and increased presence both domestically and internationally. The first anniversary celebration on May 25 is an exciting event not to be missed for all bread lovers!

For more information, you can contact Komugi no at [email protected].