#Japan #Tokyo #Clip #video marketing #Short Video

CLIP Breaks Records with Managed Short Video Accounts

In a remarkable achievement, CLIP, a Tokyo-based company specializing in short video management, has announced a new high in the total number of accounts it operates. This milestone reflects not just growth in numbers, but an evolving landscape where short videos are becoming a crucial tool for marketing and brand awareness.

Rise of Short Videos in Marketing

In recent years, short videos have established themselves as a leading distribution channel for businesses aiming to enhance their marketing efforts, circulate their intellectual properties, and broaden their audience reach. CLIP supports both BtoB (business-to-business) and BtoC (business-to-consumer) operations, catering to corporate clients as well as individual creators, which has been pivotal in achieving this record.

Factors Behind the Account Growth

The increase in managed accounts is attributed to several structural shifts and CLIP's unique operational strategies:

• - Market Maturity: Businesses are increasingly embracing short videos, while IP holders accelerate their secondary distribution and brand recognition strategies.
• - Shift in Operations: There is a transition towards 'content-driven promotion', minimizing the overt advertising tone traditionally associated with marketing. This has led to an establishment of reliable awareness-raising models based on short video clips.
• - Scalable Support: More than merely handling posts, CLIP focuses on operational design, helping clients decide which scenes to cut and how to sequence their content dissemination. This thorough approach fosters continual account growth.

Expanding Both BtoB and BtoC Channels

Currently, CLIP’s operational accounts are growing across two key segments:

• - BtoB Segment: This includes official corporate accounts, program or project accounts, channels directly managed by IP holders, and dedicated promotional accounts.
• - BtoC Segment: This encompasses official cut-down accounts for fans, creator-driven accounts, and specialized channels focusing on specific themes in short videos.

The simultaneous increase in these areas has contributed to a decentralized distribution network that is sustainable and not reliant on one-time viral hits.

The Philosophy of Operation: Treating Short Videos as Assets

Historically, short videos have often been treated as single, consumable posts or part of a fleeting campaign. However, CLIP promotes a philosophy where these videos represent an ongoing operational model, emphasizing:

• - Accounts as assets
• - Intermediate to long-term operational designs
• - Optimization of cuts through data analysis

This recent record in total managed accounts signifies the growing realization of this long-term operational philosophy among both BtoB and BtoC clients.

Future Directions: Balancing Quantity and Quality

Looking ahead, CLIP is committed to advancing both the number and quality of its operational channels. The company's plans include:

• - Enhancing the profitability of existing accounts.
• - Mass-producing genre-specific accounts and expanding channels for international audiences.
• - Diversifying operational models such as micro-media tailored to individual IPs.

Insights from the CEO

Shinji Yamamoto, CEO of CLIP, stated:

“Short videos are not just about individual ‘points’; they reveal their true potential when designed as accounts as a ‘plane’. This record represents not merely an increase in numbers; it reflects a growing number of companies and creators who are beginning to view short videos as ‘sustainable assets’. We will continue to refine operational models that are replicable and sustainable.”

About CLIP

Founded in Tokyo, CLIP integrates AI-powered short video generation with comprehensive IP rights management, establishing itself as a next-generation content platform compatible with multiple formats. Their key services include:

• - AI-generated cut-down videos from a variety of formats such as YouTube/Twitch videos, radio audio, and even written content like literature and journalism.
• - Support for short video marketing leveraging cutting-edge technology.
• - A centralized platform for IP rights processing, revenue sharing, and management.

CLIP is focused on re-editing diverse content to enhance its appeal, fostering a new experiential journey. The company aims to accelerate the creation of future-oriented content distribution infrastructures, maximizing the value of video, audio, written content, and images. You can learn more about CLIP at their official website.