LEPAS Makes a Stunning Debut at the Indonesia International Auto Show in Jakarta

LEPAS Makes a Mark at the Indonesia International Auto Show

On July 23, 2025, LEPAS, a new automotive brand from China, made its international debut at the Indonesia International Auto Show in Jakarta. Launched by the Chery Group in April, LEPAS aims to enhance its global footprint with a keen focus on providing elegant and stylish vehicles tailored for modern urban lifestyles.

Vibrant Presentation and Product Launch

During the event, LEPAS showcased its brand philosophy of "COLORFUL LIFE, MASTERFUL DRIVE" with eye-catching stands featuring a bold leopard design and immersive interactions. The vehicle lineup included the L8, aimed at consumers with a taste for luxury; the L6, designed as a mobile workstation for creators; and the L4, which targets refined young drivers. This striking introduction to the market symbolizes a fresh take on sophisticated mobility that resonates with discerning customers.

Zhong Wei, the Deputy General Manager of LEPAS, commented on the growing trend among urban elites to seek vehicles that align with their aesthetics and lifestyle rather than just specifications. "LEPAS is created for individuals who appreciate a refined life, blending technology and warmth into our brand philosophy to redefine mobility," he explained. The concept of 'mastery' encompasses a lifestyle where cars enhance life, catering to those who aspire to improve their existence.

Highlighting the L8 Model

The L8, a flagship model, exemplifies this vision with its sleek leopard-inspired design, featuring a streamlined body, vertically-oriented headlights, and a rounded grille that merge power with elegance. Collaborating with Miss Universe, the brand underscores a lifestyle of sophistication. Comfort is at the forefront of the vehicle's interior, which is spacious and designed to serve as a functional yet luxurious third space, perfect for both work and relaxation.

Equipped with Chery's innovative Super All-Scenario Platform, the L8 is adept at navigating both urban and rural roads. Additionally, its ultra-efficient hybrid system promises high performance, low fuel consumption, and extensive range, embodying cutting-edge technology. With over 22 years in the automotive export industry and the trust of 5 million users, Chery Group’s experience bolsters LEPAS's ambitions on a global scale.

Future Expansion Plans

Looking ahead, Zhong Wei anticipates LEPAS expanding into Europe, Southeast Asia, North America, and the Middle East within three years. He stated, "LEPAS aims to co-create a refined lifestyle that defines a new era, adding color to the world." As the automotive landscape evolves, LEPAS is positioned to cater to the sophisticated needs of modern consumers, thereby establishing a unique identity in the competitive automotive market.

About Chery Group

Chery Group is a leading automotive manufacturer in China, and its subsidiary, Chery Automobile, founded in 1997, was among the first independent Chinese brands to surpass significant sales milestones. As a diversified enterprise, Chery's core business is the automotive industry, with operations spread across 120 countries and regions. Notably, it has led Chinese automotive exports for 22 consecutive years, garnering trust from more than 5 million international users.
LEPAS at Indonesia Auto Show