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Unveiling the Vibrant Lifestyle of Seoul: 2024 Runway to Seoul

The 2024 Runway to Seoul recently held its highly anticipated event at the Dongdaemun Design Plaza (DDP), marking the second edition of this cultural extravaganza. Sparked by overwhelming enthusiasm, the event showcased a rich tapestry of K-fashion, beauty, and cutting-edge technology, poised to leave a lasting impact on the global fashion landscape.

A Celebration of K-Culture

Over 2,500 fashion enthusiasts gathered for this spectacular event, which serves not only as a fashion show but also as a dynamic platform celebrating K-culture. The DDP, designed by the remarkable architect Zaha Hadid, provided a futuristic backdrop for the intersection of artistry and innovation. Attendees experienced the electrifying energy radiating from the runway as famous K-fashion brands like RAIVE, RE_RHEE, MINA CHUNG, Ordinary People, VALOREN, TRIPLEROOT, and DUCKDIVE took the stage.

Highlighting Fashion Innovation

The runway featured diverse designers, ensuring that each showcased their unique vision and creative styles. Returning to the spotlight, MINA CHUNG and Ordinary People charmed the audience with their signature aesthetics while newcomers like DUCKDIVE and VALOREN introduced fresh perspectives. With street-smart designs and a collaboration with the I'AM dance crew, DUCKDIVE set an engaging tone as the show opened. Meanwhile, TRIPLEROOT partnered with the K-Tigers dance crew to deliver a vibrant and invigorating performance, captivating the audience's attention and embodying the spirit of contemporary K-fashion.

RAIVE, known for its eclectic mix of vintage aesthetics and modern influences, closed the show with a visually stunning display and the energetic vibes of hip-hop dance crew HolyBang.

Engaging with Influencers

The event distinguished itself by welcoming high-profile international influencers, including the Australian sensation Eunice Wani with 15 million followers. Influencers like Mongolian Dulguun Odkhuu actively engaged with the audience, amplifying the global essence of K-fashion through live-sharing of the event. The real-time interaction provided an exciting opportunity for the K-Fashion brands to showcase themselves to viewers around the globe.

Followed by thrilling performances from the 4th-generation girl group H1-KEY, the dance crew WE DEM BOYZ, and DJ SURA, the 2024 Runway to Seoul left audiences with unforgettable memories, reinforcing the event as a cornerstone celebration of K-fashion and culture.

Exclusive Brand Experiences

In addition to the runway showcases, attendees had a chance to engage directly with participating brands. Exclusive online merch was available via the KREAM platform, where limited-edition collaborations featuring all seven brands sold out rapidly, highlighting their popularity. The event also included various renowned brands such as NARS, VILLA ERBATIUM, and DAILYBEER, which contributed to the unique and vibrant atmosphere, providing attendees with exclusive and memorable experiences.

A Global Cultural Festival

The organizing body, the Seoul Business Agency (SBA), in collaboration with WWD Korea, positioned the event as an essential global platform merging K-fashion, K-pop, and technology. Hyunwoo Kim, CEO of SBA, noted that Runway to Seoul transcends the traditional fashion show, showcasing the vast potential of K-fashion to a worldwide audience. The event, as part of the SEOULCon global influencer expo, attracted over 3,500 influencer teams from more than 50 countries, thus firmly establishing itself within the global cultural calendar.

The 2024 Runway to Seoul encapsulated the vibrant lifestyle of Seoul, accentuating the city’s role as a beacon for innovation and creativity in the world of fashion. With a seamless blend of diverse elements, the event thoroughly impressed attendees, propelling K-culture and K-fashion to even greater heights on the global stage.

Step into the world of K-fashion and experience the monumental energy and the artistry that defines the vibrant cultural landscape of South Korea!