#Japan #Tokyo #Hair Treatment #Damage Care #&be HAIR

Introducing &be HAIR's New Lineup

&be HAIR, helmed by renowned hair makeup artist Yusuke Kawakita, is set to launch its latest Damage Care Shampoo and Repair Rescue Treatment on October 17, 2025. Designed specifically to cater to damaged hair types, these products focus on restoring the hair's natural beauty by enhancing manageability and softness. The line aims to create a perfect foundation for your desired hairstyles, serving not only as a remedy but also as an essential beauty routine.

Launch Event: Exclusive Pop-Up Store

To celebrate this new release, a temporary pop-up store will open from October 10, 2025, at the '0th Hub Nihonbashi' in Tokyo. This event allows customers to purchase these products ahead of their national release, offering an extraordinary opportunity to experience them firsthand. Visitors can also find exclusive limited-edition novelties and engaging product introduction booths at the event.

Damage Care Shampoo and Treatment Details

The Damage Care line focuses on the critical element of CMC (cell membrane complex), which plays a vital role in maintaining the health of the hair by retaining proteins, moisture, and lipids. The shampoo and treatment incorporate advanced formulations that include ceramides and cholesterol to provide targeted care to damaged hair, especially those suffering from color treatments, perms, and heat exposure.

Shampoo Features

• - Gentle Cleansing: Enriched with natural cleansing agents that effectively remove buildup and excess oil, leaving hair feeling clean while avoiding dryness.
• - Moisture Lock: Infused with moisturizing amino acids and hydrolyzed silk that penetrate deep into the hair shaft, ensuring lasting hydration and a silky feel.
• - Sulfate and Silicone-Free: A thoughtfully blended formula offers a rich lather while being gentle on both hair and scalp, promoting optimal health.

Treatment Features

• - Targeted Repair: Utilizing damage sensing polymers, this treatment selectively repairs areas of the hair that require the most attention. This approach ensures that ends receive adequate treatment without overdoing it at the roots.
• - Frizz Control: Enhanced with Tostear, this product reduces brittleness and frizz, leading to smooth, shiny hair.
• - Natural and Eco-Friendly: The formulations are free from harmful chemicals, including UV absorbers, microplastics, and parabens, making them a safe choice for sensitive skin.

Both products feature a luxurious fragrance of rich magnolia and complementing floral notes, creating a pleasant sensory experience during use.

Special Offers during the Pop-Up

In addition to exclusive early access to the products, attendees can enjoy special promotions based on the amount spent.

• - Purchase 1 or more: Receive an original shopper and a 100 yen discount coupon for future online purchases.
• - Purchase 2 or more: Get an exclusive hair clip.
• - Purchase 3 or more: Enter a luck draw for a chance to win popular &be HAIR items.

About the Creator

Yusuke Kawakita, the visionary behind &be HAIR, is a well-established hair stylist who began his career in 1994. He has worked extensively in the beauty industry, catering to numerous actresses and talent, while also creating educational content across TikTok and YouTube. His emphasis on achieving healthy, lively hair reflects in his product offerings.

Visit the Pop-Up Store

Event Dates: October 10 - October 19, 2025
Location: 0th Hub Nihonbashi, Tokyo
Hours: 11:00 AM - 8:00 PM
Reservations are recommended for specific time slots to ensure a smooth entry. More details regarding reservations can be found on their website.

Don’t miss out on the chance to elevate your hair care routine with &be HAIR’s latest offerings, designed to bring out the best in your hair.

For more information about &be HAIR, visit their official website and social media platforms.