#Japan #Tokyo #Playtime #LINE #adjoe

adjoe Expands Mobile Advertising in Asia

In a significant development within the mobile advertising landscape, adjoe, a prominent provider of mobile ad tech solutions, has confirmed a strategic partnership with LINE Taiwan. This collaboration allows adjoe to launch its innovative advertising monetization solution, "Playtime," across the LINE ecosystem in Taiwan and through LINE Yahoo's "LINE WALK" in Japan.

Proven Success in Taiwan

adjoe's Playtime has already demonstrated remarkable success in the Taiwanese market. In just three months, the initiative has distributed over 4.3 million LINE POINTS to users, capitalizing on the fact that more than 94% of the Taiwanese population utilizes LINE. The initial launch generated over 40,000 game downloads within the first month, showcasing the effectiveness of adjoe's unique "Earn-as-you-play" model in significantly boosting user engagement.

Introduction to Japan: Creating New Value with LINE WALK

Beginning November 2025, adjoe will also introduce Playtime to users in Japan through the LINE WALK platform. Notably, the collaboration extends to LINE散步趣, Line's application in Taiwan, with adjoe beginning as a key partner in December 2025. This partnership aims to enhance user experiences by proposing gamified rewards for engaging with mobile games through the LINE ecosystem.

Enhancing the LINE WALK User Experience

With the integration of Playtime, Japanese users of LINE WALK can expect a brand new approach to discovering mobile games, while earning tiered rewards based on gameplay. This innovative experience not only fosters health management through gamification but also promotes user engagement, showcasing adjoe's advanced technology. The platform is designed to make daily activities more enjoyable and rewarding.

Commitment to Trust and Security

Crucially, the collaboration adheres to international privacy standards, including GDPR, ensuring that all user data is handled responsibly. The advanced behavioral tracking technologies employed by adjoe guarantee accurate and immediate reward distribution, fostering user trust and satisfaction.

Insights from adjoe's VP of Revenue in APAC

Eileen Keng, VP of Revenue for adjoe in the Asia-Pacific region, stated, "Partnering with LINE marks a critical milestone in our expansion throughout Asia Pacific. The impressive results in Taiwan have demonstrated that gamification can create sustainable value for users, developers, and brands alike. Through our collaboration with LINE WALK in Japan, we are confident that we can deliver this innovative experience to many users and set new standards in the mobile advertising market."

Looking Ahead

As adjoe continues its collaboration with LINE, the company aims to enhance content offerings, introduce personalized reward experiences, and explore the use of Playtime across additional LINE services. This vision will not only strengthen its position in the market but also enrich the mobile advertising environment for users across the region.

About adjoe and Playtime

adjoe GmbH offers the innovative solution Playtime, enabling apps to simultaneously achieve monetization and user engagement. Integrated seamlessly within apps, Playtime allows users to select their favorite games from a curated catalog and earn rewards based on their gameplay. With partnerships with over 1,000 games worldwide, adjoe connects with 600 million mobile users annually, experiencing rapid growth. The company has also been recognized as a top performer in the AppsFlyer Performance Index 2025.

For more detailed information, visit adjoe's official website.