Exciting New Collaboration Between LuLuLun and &Honey Launches This August!

LuLuLun and &Honey Collaboration

The renowned face mask brand LuLuLun, recognized as the number one in its market, is excited to announce a highly anticipated collaboration with &Honey. Following the success of their first partnership in 2023, the two brands are joining forces again to create a unique product that embodies the spirit of connection and beauty. This collaboration, titled “Izumo-born Enmusubi LuLuLun,” will launch on August 11, 2025, and will be available in limited quantities.

Collaboration Background

Both LuLuLun and &Honey share a commitment to hydration and beauty. They aim to deliver exceptional moisture to their customers through daily skincare routines. The first collaboration was met with enthusiastic responses, prompting many customers to express their excitement for a second round. The new collaboration seeks to expand the delightful connections and experiences that their products can bring to users.

The special edition face masks will align with the uniquely Japanese concept of “enmusubi,” or tying bonds, which reflects the essence of Izumo, known for its rich cultural heritage related to matchmaking and relationships. The combination of &Honey’s Melty series, known for its nourishing qualities, with LuLuLun's highly effective face masks promises an indulgent self-care experience.

About LuLuLun

Launched in 2011, LuLuLun has become synonymous with high-quality, daily-use face masks. The brand emphasizes making daily skincare rituals special and uplifting. Each treatment with their masks is designed to hydrate the skin, contributing to an overall feeling of wellness and joy. With a commitment to beauty, LuLuLun seeks to become an essential part of skincare routines worldwide.

Traveling LuLuLun

In addition to their popular face masks, LuLuLun has consistently innovated with region-specific products. The “Traveling LuLuLun” series debuted in 2013, showcasing limited-edition face masks that feature unique ingredients from various regions across Japan. These masks not only provide nourishment but also encapsulate the scents and memories of travel, making the skincare experience truly special.

Product Details

The upcoming &Honey Melty LuLuLun Moist Repair collaboration will consist of a special pair set that includes:

- 1 bottle of Shampoo (440 mL)
- 1 bottle of Hair Treatment (445 g)
- 1 pack of limited edition Face Mask (Limited “Enmusubi LuLuLun” with Peony Scent)

The set will retail for ¥2,800 (excl. tax) / ¥3,080 (incl. tax). Additionally, the &Honey Melty LuLuLun Moist Repair Hair Oil will be available for ¥1,400 (excl. tax) / ¥1,540 (incl. tax) per 100 mL.

Why Choose &Honey?

Founded in 2018, &Honey focuses on the beauty benefits of honey, achieving spectacular sales of about 100 million units. This brand emphasizes hydration for both hair and skin and incorporates honey's gentle qualities into a wide range of products from hair care to skincare and body care. They aspire to enrich daily lives with the sweetness of honey, bringing joy and comfort to both skin and spirit.

Company Overview

V-Crea, Inc., the parent company of LuLuLun and &Honey, was founded in 2016. They are dedicated to innovative beauty solutions and have been recognized with numerous awards for their products over the years. The company continues to develop new and exciting brands, including their upcoming launches focusing on modern beauty needs.

Links to LuLuLun and &Honey's official sites are available for more information:

Don't miss out on this special collaboration! Mark your calendars for August 11, 2025!