Celebrating 200 Years of Tradition with a Bold New Design for Boulard Calvados

A Bold New Era for Boulard Calvados

As Calvados Boulard steps into its significant milestone of 200 years, it has boldly decided to redefine its visual identity. The new packaging that has been unveiled showcases a harmonious blend of tradition and modernity, reflecting the brand's journey and its steadfast commitment to excellence.

A Tribute to Heritage

The refreshed design serves as a tribute to the brand's historical heritage while pointing towards a daring future. Each aspect of the new packaging has been carefully designed, keeping in mind the values and legacy that Boulard Calvados embodies. The most noticeable feature is the striking contrast of the matte black neck, reminiscent of the iconic frosted bottles from earlier days. This design choice not only elevates the visual appeal but also pays homage to the brand’s rich history.

Boulard Calvados has long been celebrated for its exceptional quality, made using the finest apples harvested in Normandy. The distillation method, which has roots dating back generations, encapsulates the region's traditional practices, further enhancing the authenticity of the spirit.

Modern Elegance

Incorporating powerful visual elements, the updated packaging prominently features a gold and white branded square, a symbol that has represented Boulard since the 1970s. This elegant choice is designed to draw attention on the shelf while simultaneously maintaining a link to the past. The refined color palette that accompanies the packaging enhances the allure of each expression, making it easy for connoisseurs to appreciate the unique characteristics of the Calvados.

Serge Der Sahaguian, CEO of Spirit France Diffusion, emphasized the significance of this redesign, stating, “We are proud to introduce this captivating new packaging to mark the brand's 200th anniversary. This thoughtful redesign is a testament to our commitment to see Boulard Calvados thrive for another 200 years.”

Craftsmanship and Quality

Boulard Calvados is more than just a spirit; it is a narrative of craftsmanship, creativity, and passion that has endured for nearly two centuries. Emphasizing quality over quantity, the brand has earned its reputation by remaining true to its artisanal roots. Stepping away from mass production, Boulard adheres strictly to traditional methods, guaranteeing that each bottle is a reflection of the meticulous care taken during production.

Crafted with the finest ingredients, Boulard Calvados encapsulates the essence of French artistry. Whether savored neat or used in cocktails, it offers a taste of both timeless craftsmanship and sophistication.

In conclusion, the new packaging of Boulard Calvados is not just a superficial change; it is a significant step towards honoring its past while embracing the future. As it celebrates 200 years, Boulard Calvados invites spirits enthusiasts to experience the allure of its history and the promise of innovation, ensuring that this iconic brand will continue to be a cherished favorite for generations to come.