#Japan #Bento #Hotto Motto #Higashiomi #Shiga

Hotto Motto's New Store in Shiga: A Celebration of Japanese Bento

On September 17, 2023, a new chapter began for Hotto Motto as it launched its very first store in Shiga Prefecture, the "Yokaichi Sadanotsuji" location. This opening is significant not only as the first in the region but also as a reimagining of the brand's commitment to delivering a joyful bento experience under the inspiring theme of "Lets Enjoy Japanese Bento!". With 2,426 stores currently operational, Hotto Motto continues to expand its reach, bringing its delicious takeout options to more customers.

New Design Emphasizes Joy and Quality

One of the notable features of this new store is its vibrant logo design, which highlights the brand's key color, red. This color is intentional, crafted to evoke the brand's presence in the minds of customers whenever they spot it in the urban landscape. The logo incorporates an image of shiny, delicious rice, symbolizing Hotto Motto's unwavering commitment to the quality of its ingredients. The emblem is a celebration of the brand's deep-seated values surrounding rice, the centerpiece of many of its bento offerings.

An Inviting Atmosphere for Customers

The new store aims to not just serve food but to create an experience that brings joy to customers. The design theme, "Lets Enjoy Japanese Bento!", is reflected in the bright and inviting exterior that welcomes passersby. Customers can look forward to a delightful atmosphere that enhances their anticipation while waiting for their hand-made, warm bento meals. The intention is to leave diners feeling uplifted and comforted, satisfying not only their hunger but also their emotional wellbeing.

The red exterior serves as a bold reminder of the Hotto Motto brand, and it draws attention to the iconic rice emblem placed on the signage and glass panels. This strategic design choice fortifies Hotto Motto's branding as one that respects and celebrates rice as a cornerstone of Japanese culture and cuisine.

Yokaichi Sadanotsuji Store Details

• - Address: 2-1-14 Sadanotsuji, Higashiomi, Shiga Prefecture
• - Hours of Operation:

- Weekdays: 9:00 AM - 2:00 PM, 5:00 PM - 9:00 PM
- Weekends & Holidays: 9:00 AM - 9:00 PM

This exciting new location is set to become a beloved landmark in Shiga, offering residents and visitors an authentic taste of Japan in a fun-filled environment. Whether you're enjoying a leisurely meal or grabbing a quick bite, the Yokaichi Sadanotsuji store promises to elevate your dinning experience, one delicious bento at a time.