Happy Paws Makes Its Mark With Debut at SUPERZOO in Las Vegas

Happy Paws, a growing brand in the dog health supplement industry, made a striking debut at SUPERZOO, the largest pet product showcase in the United States. This event took place from August 12 to August 15, 2025, at the Mandalay Bay Convention Center in Las Vegas, where Happy Paws introduced its innovative range of organic dog supplements to an audience of thousands.

Founded in Southern California in 2024, Happy Paws has quickly risen through the ranks as one of the top dog supplement companies. Their mission centers on providing pet owners with high-quality, natural products that cater to various dog health needs. By participating in SUPERZOO, Happy Paws aimed to connect with fellow pet professionals and dog owners, showcasing their commitment to fostering healthier lives for pets.

At the event, over 18,000 attendees, including veterinarians, groomers, and enthusiastic pet owners, visited the Happy Paws booth. The excitement surrounding the brand was palpable, as many attendees experienced their products for the first time. Jameson Rodgers, co-founder of Happy Paws, remarked, “The reactions we've received have been overwhelmingly positive. People are seeking out supplements that are free of fillers and GMOs, and that’s what we strive to deliver.”

Happy Paws offers a selection that includes multivitamins, hip and joint supplements, and other specialty formulas catering to specific health issues. This wide array of options is designed to meet the diverse needs of dogs, addressing issues such as high acidic urine levels and coprophagia, through products made without artificial additives.

One of the standout features of Happy Paws is its dedication to using clean, organic ingredients. As a brand rooted in the philosophy that every dog deserves the best care, the company ensures that their products contain no artificial colors or flavors, no GMOs, and no fillers. This commitment to quality has earned the trust of veterinarians and pet owners alike, a trust that was evident at the SUPERZOO event.

By offering 13 different supplements and counting, Happy Paws is not just another player in the pet supplement market—it's a brand that addresses specific health concerns that many dog owners face. The enthusiasm from both professionals and pet owners indicated a strong demand for such solutions, reflecting a broader trend towards health-conscious pet care.

Happy Paws’ offerings are already available for purchase on major platforms like Amazon and Chewy, in addition to their website, HappyPaws.com. With their presence at SUPERZOO, they have set a solid foundation for expanding their customer base and building brand awareness.

In conclusion, Happy Paws' debut at SUPERZOO marks a significant step for the brand as they continue to establish themselves as a trusted name in the dog health supplement industry. With their innovative products and dedication to pets' wellness, Happy Paws is poised for a bright future in the world of pet care, ensuring that dogs can enjoy longer, healthier lives. This debut not only showcases their commitment to quality but also highlights the increasing importance of health awareness in the pet industry.