#Germany #Digital Transformation #Rockwell Automation #Hannover #Tire Technology

Rockwell Automation to Drive the Future of Tire Production

Rockwell Automation, the world's leading industrial automation company, is set to make significant strides in tire manufacturing at the upcoming Tire Technology Expo 2025 in Hannover, Germany, from March 4 to 6. This event will showcase their innovative range of digital tools and connected technologies designed to transform the tire industry.

The Evolution of Tire Production

In an era where sustainability and efficiency are paramount, Rockwell Automation aims to revolutionize tire manufacturing processes. At booth #9044, industry professionals will engage with experts to discover how modernizing operations through advanced technologies and services can greatly enhance production capabilities.

Rockwell's solutions encompass a comprehensive mindset, focusing on the entire lifecycle of tire manufacturing—from design to long-term maintenance. Key offerings include:

• - Manufacturing Execution Systems (MES) for improved oversight and control of production processes.
• - Artificial Intelligence (AI) to optimize uptime and enhance overall equipment effectiveness.
• - Enhanced traceability features for quality management through digital threads.
• - Autonomous Mobile Robots (AMRs) to streamline logistics and improve operational efficiency.

Dominique Scheider, Rockwell's industry strategy manager for transportation in EMEA, stated, “Our goal is to pioneer the tire industry of the future, integrating sustainable practices into every phase of manufacturing.”

Collaborative Efforts with Circulor

In an innovative partnership with Circulor, a firm renowned for its traceability and digital product solutions, Rockwell will address several industry challenges. This collaboration comes in response to stringent regulations such as the EUDR (Europe’s Regulation on Deforestation-free Products) and aims to provide full visibility in the supply chain, particularly concerning the sources of natural rubber used in tire production.

Douglas Johnson-Poensgen, CEO of Circulor noted, “The fusion of our traceability solutions with Rockwell's advanced automation systems will help organizations navigate global compliance while ensuring responsible supply chains.” This partnership underscores Rockwell's commitment to providing actionable insights and transparency across multiple sectors, including automotive, tire manufacturing, and various other industries.

Notable Presentations and Discussions

Aside from the exhibition, Rockwell Automation will also participate in conference sessions at the expo. Key personnel will discuss pivotal topics in tire manufacturing, including:

• - Peter Mair, principal and director for EMEA automotive and tire, will delve into “Digital Thread for Smarter Tire Product Design and Sustainable Manufacturing” on March 4.
• - Kathryn Houk, industry leader for tire and rubber, will present on “Operational Excellence and Sustainability Asset Management in Industry 4.0” on March 6.

Both sessions aim to provide informative insights into how digital transformation is reshaping the tire industry and enhancing operational excellence.

Conclusion

With its extensive portfolio and commitment to sustainable innovation, Rockwell Automation is poised to set new industry standards at the Tire Technology Expo. Their strategic emphasis on digital transformation not only aims to boost productivity but also fosters a conscious effort towards sustainable practices across manufacturing processes. Visitors to the Rockwell booth can expect valuable insights into how these advancements can be implemented to meet the evolving demands of the tire manufacturing sector.

To learn more about Rockwell Automation’s contributions to the connected enterprise in industrial sectors, visit www.rockwellautomation.com.