#United States #Frisco #The Star #Tidal League #Sports City

Tidal League Expands to The Star in Frisco

Tidal League, a prominent media company centered around athletes, has recently announced its expansion into the United States by establishing a new content studio at The Star in Frisco, Texas. This strategic move is supported by the Frisco Economic Development Corporation (Frisco EDC) and represents a significant step forward for Tidal League as it aims to strengthen Frisco's growing reputation as a leading hub for sports, creativity, and innovation.

A Vision for Innovation and Storytelling

According to Jason Ford, the President of the Frisco EDC, the addition of Tidal League to the local sports scene aligns seamlessly with Frisco's vision for innovation in storytelling within the sports industry. He expressed excitement about the potential economic and community impact Tidal League is expected to bring to Sports City USA. The partnership marks a milestone in Tidal League’s journey, further solidifying Frisco's position on the national sports landscape.

Founded in Canada by Kurt Benson, Tidal League has ascended to prominence within the realm of athlete-centric media. The company diligently works to produce original podcasts, talk shows, and live digital series within the NBA, NFL, and broader global sports arena. Their mission empowers athletes to control their narratives and develop scalable media intellectual property.

New Studio at The Star

The new studio at The Star, which is also home to the Dallas Cowboys, represents a transformative phase for Tidal League's U.S. operations. The facility will host flagship programming, including "To The Baha," a vibrant NBA talk show hosted by former Dallas Mavericks players Charlie Villanueva, Raymond Felton, and Theo Pinson.

Since launching on YouTube, "To The Baha" has rapidly gained popularity, accumulating millions of views and showcasing discussions with notable athletes like Tyson Chandler, Thaddeus Young, and CJ Miles. The growth trajectory of this show highlights the increasing interest in athlete-driven content, which effectively combines sports and entertainment.

Commitment to Community and Connection

As Kurt Benson, the Founder and CEO of Tidal League, noted, Frisco embodies key values such as community engagement, innovation, and a profound connection to sports. The collaboration with the Frisco EDC to establish a studio at The Star will allow Tidal League to enhance its production capabilities while fostering meaningful relationships within a community recognized for its progressive approach.

Tidal League’s dedication to empowering athletes goes beyond producing media content. The company seeks to bridge the gap between sports, culture, and community through compelling storytelling. By providing athletes with opportunities to own their narratives, Tidal League is not just creating media but nurturing relationships that build lasting legacies.

Conclusion

The establishment of Tidal League's new studio marks an exciting chapter in the evolution of sports media, particularly within Frisco's vibrant community. As the company launches into this new phase, it promises to enrich the local sports ecosystem while continuing to innovate in the realms of storytelling and athlete engagement. Tidal League's commitment to fostering a community-oriented platform is likely to resonate deeply with fans, athletes, and content creators alike.

For additional details, you can visit Tidal League's official blog.