#United States #Denver #JTB Group #Imprint Events #MC&A

JTB's Strategic Acquisition of Imprint Events Group

In a significant move to bolster its presence in the North American Meetings & Events (M&E) market, JTB Corporation has announced that its U.S. subsidiary, MC&A, has acquired Imprint Events Group. This acquisition comes at a time when demand for M&E services in North America is surging post-COVID-19, marking a strategic integration aimed at enhancing event experiences for clients.

Context and Goals of the Acquisition

The JTB Group is reinforcing its strategic brand category of Meetings & Events, harnessing this merger to enhance its global business footprint. This integration is key to achieving the JTB Group's long-term vision of having 50% of its operations globally. The North American M&E market is witnessing a robust recovery, and this move is intended to optimize the company's capabilities to meet the diverse event needs of various organizations. By merging MC&A's expertise in Destination Management Companies (DMC) and Imprint's creative event production skills, JTB Group aims to provide more strategic and effective M&E operations that directly correlate with business outcomes.

Three Key Value Propositions for Clients

JTB’s integration of MC&A and Imprint is set to deliver three critical advantages:

1. Streamlined Processes for Enhanced Quality

Clients will benefit from a one-stop service that covers everything from event planning and destination logistics to entertainment production and execution. By consolidating services, JTB will reduce the time and effort clients previously spent coordinating among various suppliers. This uniformity in service increases the overall quality of events and allows clients to focus on developing meaningful content and building connections with participants.

2. Flexible Response Across Varied Locations and Situations

By integrating MC&A's extensive DMC expertise with Imprint's creative event planning and production strengths, the new entity will ensure optimal event experiences regardless of location. The collaboration between MC&A’s North American operations network and Imprint’s major city hubs will facilitate quick responses and stable quality for events, whether large-scale or multi-location.

3. Maximized Experience Value through Combined Creativity and Operations

The partnership promises to leverage Imprint's award-winning creativity and MC&A’s operational excellence to deliver innovative yet reliable event management. Clients can expect to see their brand stories and messages manifested deeply, creating memorable experiences that contribute to measurable business success.

Insights from Company Leaders

Eduardo Kina, CEO of MC&A, expressed that this partnership is built on shared values and a long-term vision. By combining strengths and resources, they can offer services that are more creative, meticulous, and consistent than ever before.

Nicole Marsh, COO of Imprint, emphasized that this new phase will broaden business opportunities while staying true to their core values and vision. She noted the commitment to enhancing their workforce and capabilities while promoting gradual growth.

Adriane Hodder, President of Imprint, reflected on the invigorating energy this merger generates and the shared direction that underpins their collaboration, driving their pursuit of excellence.

About MC&A

Founded in 1983 in Hawaii, MC&A has grown into a premier DMC operating across the United States, recognized for delivering exceptional experience value across Meetings & Events, leisure, and cruise markets. The firm has won numerous awards, including a spot on Special Events Magazine’s list of the Top 25 Global Destination Management Companies.

About Imprint Events Group

Founded in 1969 and headquartered in Denver, Colorado, Imprint Events Group operates offices in Las Vegas, Nevada, and Orlando, Florida. They are renowned for their award-winning creative planning, stellar operations, and customized programs. Imprint focuses on delivering high-touch service tailored to their clients’ unique needs.