#Japan #Tokyo #Platinum #PR Agency #Campaign Asia

Platinum Receives Bronze Award in Japan PR Category

Platinum Inc., a prominent PR company headquartered in Minato, Tokyo, recently announced its recognition at the esteemed "Campaign Asia-Pacific Agency of the Year Awards 2025." The agency was awarded Bronze in the Japan PR Agency category, celebrating its excellence and innovation in public relations.

The Campaign Asia-Pacific Agency of the Year Awards is a prestigious accolade established to honor leading agencies across the Asia-Pacific region that excel in advertising and marketing. This award evaluates creativity, impact, innovation, and thought leadership, making it one of the most respected recognitions in the industry.

Platinum operates under the mission of "One More Value," which aims to uncover and communicate the intrinsic value of brands and services through the power of PR, contributing to a better society. In alignment with changing consumer behaviors, Platinum has expanded its offerings beyond traditional PR. The agency now integrates advertising, digital marketing, social media, influencer strategies, and corporate branding into its projects, ensuring a comprehensive approach from planning to execution.

Recently, Platinum launched the "SNS Short Drama PR Package," a unique service that caters to the fast-paced realm of social media and short videos. This package encompasses the development of PR contexts, production of short dramas, and information dissemination strategies. Additionally, the agency introduced the new solution "BuzzStarter," designed to disseminate information effectively across three touchpoints: web media, X, and TikTok. These innovations are a testament to Platinum's commitment to providing tailored solutions that address the specific challenges faced by businesses today.

To cater to the growing inbound demand, Platinum has also initiated full-scale offerings of "Japan Entry PR" aimed at foreign companies looking to enter the Japanese market. This comprehensive support spans from awareness creation to brand penetration, allowing various businesses both domestic and international to benefit from Platinum's expertise in PR and marketing.

Looking forward, Platinum remains dedicated to enhancing client recognition and sales, contributing to the agency's ongoing growth. The company emphasizes the importance of integrated communication from a PR perspective, which continues to boost brand awareness and revenue for clients.

Award Summary

• - Region: Japan/Korea
• - Category: Japan PR Agency
• - Agency: Platinum
• - Award: Bronze

Frequently Asked Questions

Q: Why did Platinum receive the "Agency of the Year" award?
A: Our agency's commitment to the mission of "One More Value" has enabled us to provide a wide range of services across PR, advertising, digital marketing, social media strategies, influencer branding, and more. The introduction of services like the "SNS Short Drama PR Package" and "BuzzStarter", combined with our initiatives for overseas companies, has led to high evaluations across multiple dimensions such as growth, diversity, CSR, and industry contributions.

Q: What values does Platinum prioritize in its corporate culture?
A: Our core values, encapsulated in "One More Value," are "Professional," "Proactive," "Wildness," and "Change+ble," and we promote an environment that encourages individuality, respect for initiative, and a culture of diversity.

Q: Does Platinum have specific initiatives regarding Diversity & Inclusion (DE&I)?
A: Yes, we have implemented various programs such as forums for mom and dad employees, babysitter discount schemes, and full remote work options to accommodate diverse life stages. Our management team maintains a gender ratio of 50%:50%, and the number of female managers has tripled over the last six years.

Q: How does Platinum's integrated marketing differ from competitors?
A: We provide a comprehensive suite of services, from PR context planning to social media management, advertising, influencer marketing, event management, and creative production, allowing us to design projects that accurately balance speed and quality.

Q: What types of clients does Platinum primarily serve?
A: Our clients come from a diverse range of industries including consumer goods, food and beverage, beauty, entertainment, retail, IT, and government agencies. There has been a significant increase in support for foreign companies entering the Japanese market, leading to more opportunities for international projects.

Q: What contributions does Platinum make to the industry?
A: CEO Saori Yoshiyuki serves as a director of the Japan PR Association and has been a judge for various awards like Cannes Young Lions and others. Moreover, she is involved in initiatives like ad:tech Tokyo's advisory board and PR for the "Better Co-Being Pavilion" at expos.

Q: What growth goals does Platinum have as an organization moving forward?
A: We aim to advance PR-driven integrated marketing while maximizing employee growth and engagement, creating a people-centered organizational structure. We aspire to remain adaptive and diverse, providing new value to both clients and society at large.

About Platinum Inc.

• - Company Name: Platinum Inc.
• - CEO: Saori Yoshiyuki
• - Location: 4-15-1 Akasaka, Minato, Tokyo, 14F Akasaka Garden City
• - Founded: May 6, 2004
• - Number of Employees: 290 (as of October 2025)
• - Business Activities: PR and integrated communications, digital marketing, content and business development
• - Website: Platinum Inc.