Supporting Children With Cancer Through the Smile Relay Project and Wig Donations
Smile Relay Project,” aimed at providing wigs for children battling cancer. This innovative project underscores the commitment of these companies to corporate social responsibility, aligning their initiatives with ESG and SDGs goals.
The project kicked off with contributions from 174 beauty salons operated by TBC Group and Tataya across the nation, offering complimentary haircuts for donations. Many participants graciously agreed to have their hair cut for this noble cause, resulting in a total of 295 donations. The collected hair was meticulously transformed into wigs by Svenson, which were then delivered to medical institutions catering to pediatric cancer patients.
Vital partnerships with medical professionals at Tohoku University Hospital, Kyushu University Hospital, Hiroshima University Hospital, and Miyagi Prefectural Children’s Hospital ensured that these wigs reached the children who needed them most, as a result of the tremendous support from kind-hearted customers.
This supportive endeavor aims to provide happiness and smiles through the power of beauty. The Smile Relay Project symbolizes a collaborative effort between three top-tier companies in the aesthetic and hair care industries, harnessing their strengths to create significant social value.
The inception of this project arose from the partnerships formed between TBC Group, Tataya, and Svenson over time. Each company boasts a history of excellence in aesthetic skin care, hair, and wig services, recognized for their contributions to the beauty industry. The initiative goes beyond promoting ESG values within their businesses; it aspires to spearhead a sustainability transformation in the beauty sector at large.
For hair donations to be effective, willing participants are invited to salons affiliated with TBC Group and Tataya, where their hair can be cut for free, provided it meets specific criteria, such as a minimum length of 25 cm and a damage level not exceeding level 2. This generous offer paves the way for many to get involved in making a positive impact on the lives of children facing medical challenges.
The donated hair is skillfully crafted into medical wigs tailored specifically for children undergoing cancer treatment. The aim is not just to fulfill a basic need but to restore a sense of normalcy and confidence in their lives, enhancing their overall well-being during a challenging time.
Once the wigs are completed, they are delivered to partner medical institutions to ensure that they reach the young patients in a timely manner. The collaborative efforts among the three companies showcase their dedication to making a difference in children’s lives, increasing awareness about pediatric cancer, and supporting crucial SDGs goals—specifically targets 3 (Good Health and Well-being), 4 (Quality Education), 10 (Reduced Inequality), and 17 (Partnerships for the Goals).
Founded in 1976, TBC Group is dedicated to pursuing the beauty and health of its clients. With a wide range of services, including aesthetic salons, men’s esthetics, product development, and management of beauty salons, TBC Group consistently works towards enhancing customer experiences, while also prioritizing social responsibility and sustainability in their operations.
The Smile Relay Project is not just a campaign; it is a heartfelt movement to uplift spirits, encourage solidarity, and empower children who are bravely facing cancer. This initiative infinitely reflects the unwavering human spirit and the unyielding belief that beauty can bring joy and hope to those who need it the most.
The project kicked off with contributions from 174 beauty salons operated by TBC Group and Tataya across the nation, offering complimentary haircuts for donations. Many participants graciously agreed to have their hair cut for this noble cause, resulting in a total of 295 donations. The collected hair was meticulously transformed into wigs by Svenson, which were then delivered to medical institutions catering to pediatric cancer patients.
Vital partnerships with medical professionals at Tohoku University Hospital, Kyushu University Hospital, Hiroshima University Hospital, and Miyagi Prefectural Children’s Hospital ensured that these wigs reached the children who needed them most, as a result of the tremendous support from kind-hearted customers.
This supportive endeavor aims to provide happiness and smiles through the power of beauty. The Smile Relay Project symbolizes a collaborative effort between three top-tier companies in the aesthetic and hair care industries, harnessing their strengths to create significant social value.
Background of the Project
The inception of this project arose from the partnerships formed between TBC Group, Tataya, and Svenson over time. Each company boasts a history of excellence in aesthetic skin care, hair, and wig services, recognized for their contributions to the beauty industry. The initiative goes beyond promoting ESG values within their businesses; it aspires to spearhead a sustainability transformation in the beauty sector at large.
Getting Involved in the Project
For hair donations to be effective, willing participants are invited to salons affiliated with TBC Group and Tataya, where their hair can be cut for free, provided it meets specific criteria, such as a minimum length of 25 cm and a damage level not exceeding level 2. This generous offer paves the way for many to get involved in making a positive impact on the lives of children facing medical challenges.
Crafting Wigs for Young Patients
The donated hair is skillfully crafted into medical wigs tailored specifically for children undergoing cancer treatment. The aim is not just to fulfill a basic need but to restore a sense of normalcy and confidence in their lives, enhancing their overall well-being during a challenging time.
Ensuring Delivery of Wigs
Once the wigs are completed, they are delivered to partner medical institutions to ensure that they reach the young patients in a timely manner. The collaborative efforts among the three companies showcase their dedication to making a difference in children’s lives, increasing awareness about pediatric cancer, and supporting crucial SDGs goals—specifically targets 3 (Good Health and Well-being), 4 (Quality Education), 10 (Reduced Inequality), and 17 (Partnerships for the Goals).
About TBC Group
Founded in 1976, TBC Group is dedicated to pursuing the beauty and health of its clients. With a wide range of services, including aesthetic salons, men’s esthetics, product development, and management of beauty salons, TBC Group consistently works towards enhancing customer experiences, while also prioritizing social responsibility and sustainability in their operations.
The Smile Relay Project is not just a campaign; it is a heartfelt movement to uplift spirits, encourage solidarity, and empower children who are bravely facing cancer. This initiative infinitely reflects the unwavering human spirit and the unyielding belief that beauty can bring joy and hope to those who need it the most.
Topics Other）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.