#Japan #Tokyo #Seven-Eleven #Dessert #Smore

A New Sweet Sensation: Smore with Marshmallow & Soft Chocolate

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is excited to announce the launch of a revolutionary new treat, Smore with Marshmallow & Soft Chocolate, beginning October 21. Mixing marshmallow, soft chocolate, and biscuits, this innovative dessert offers an entirely new sensory experience, ideal for the fall season.

What is a Smore?
Originating in the United States, a smore is a delightful treat made by sandwiching chocolate and marshmallows between biscuits. The new Smore with Marshmallow & Soft Chocolate is designed to be enjoyed chilled or heated slightly in the microwave. This heating transforms the dessert into a unique combination of crunchy and gooey textures, delivering what we like to call the 'Zaku-Toro Texture.' Perfect for the cooler temperatures of autumn, this affordable treat stands as an ideal mini-celebration amidst busy days.

The 'Zaku-Toro Texture'

In recent years, hybrid desserts that offer contrasting textures have been trending, and this product exemplifies just that. When briefly heated in a microwave, you will find that the crunchy biscuit enhances the melty softness of the rich chocolate and the fluffy marshmallow, all combining in your mouth for an unprecedented experience. It's this exciting texture that sets it apart in the crowded world of desserts.

Perfect for Autumn Indulgence

As temperatures drop, cravings for sweet treats rise, making this dessert a wonderful reward for yourself or a moment of relaxation. Priced at 200 yen (216 yen including tax), the Smore with Marshmallow & Soft Chocolate is crafted with a commitment to quality ingredients and processes, making it a truly satisfying experience.

An Instagram-Worthy Delight

One of the standout features of this treat is its visually appealing “moe-dan” (萌え断) presentation. This refers to the striking cross-section that reveals luscious soft chocolate overflowing, encouraging everyone to capture and share the moment on social media. The eye-catching visuals of these trendy desserts make it hard to resist showing them off in photos!

Moe-dan Explanation: The term “moe-dan” describes food, such as sandwiches or rice balls, that, when sliced, displays an impactfully colorful and beautiful cross-section, evoking joy and delight in those that behold it.

Comments from the Team

The idea behind the Smore with Marshmallow & Soft Chocolate arose from the increased desire for sweet treats in the fall, coinciding with the trend for hybrid desserts. Unlike the traditional smores that typically use chocolate, the choice to use soft chocolate in this variation results in a rich and hearty flavor profile that is deeply satisfying. Additionally, we take pride in making our marshmallows from scratch at our factory using whipped egg whites, resulting in the perfect fluffy texture that it presents.

The treat can be enjoyed cold, but we encourage heating it up to fully appreciate the crunchy yet melting textures it offers. This is more than just a trending item; it’s an expertly made dessert that invites indulgence into everyday life. Treat yourself to this new sweet experience and savor moments of happiness amid the hustle and bustle.

Note: Prices may vary by store, and the provided price includes a reduced tax rate of 8%. Availability may also be limited based on demand, and not all locations may stock this item. Please check the official website for the most up-to-date information.