#Japan #Tokyo #Ramses Exhibition #Cremma #Virtual Patisserie

Cremma Collaborates with the Ramses Exhibition

In a unique blend of culinary arts and entertainment, Cremma, a creative studio based in Setagaya, Tokyo, has launched an exciting partnership with the globally recognized Ramses Exhibition. This initiative, officially endorsed by the Egyptian government, showcases the rich history of ancient Egypt while offering visitors a delightful culinary experience. As part of this collaboration, over 2,500 units of the exclusive 'Obelisk Cheesecake' have already been sold, attracting both locals and tourists alike.

The Essence of Cremma

Founded by Hiroshi Yasumori in May 2024, Cremma aims to create new culinary experiences by merging food with entertainment. It champions inventive culinary processes that allow consumers to engage with food beyond just taste, creating memorable emotional connections. The company envisions a future where the food industry can evolve by crafting unique experiences that resonate deeply with people's desires.

Collaboration Overview

The star of Cremma's exhibition offering is the 'Cremma,' a virtual patisserie character born from advanced AI technology. Sporting signature blue hair, Cremma has captured the imagination of audiences on platforms like TikTok, where she conjures vibrant virtual desserts inspired by her adventures across various landscapes.

For the Ramses Exhibition, Cremma has transformed her virtual creations into actual desserts, bringing her inspirations from Egyptian scenery to life. Among these treats, the 'Obelisk Cheesecake' has become exceptionally popular, serving as a visual and gastronomic highlight of the exhibition. Guests can also enjoy the 'Desert Oasis Fruit Punch Parfait,' designed to evoke the refreshing essence of an oasis amidst the desert sands.

A Multi-Sensory Experience

However, Cremma's contributions don’t stop at just delectable sweets. The exhibition also features an original concept movie, 'Cremma: Egypt Edition,' showcased on prominent screens throughout the venue. This film provides an engaging narrative that details how the original sweets were conceived, integrating stunning visuals and narration driven by AI technology. This approach significantly enhances the overall experience, combining taste with storytelling in an unprecedented manner.

Redefining Exhibition Experiences

Traditionally, collaborations at exhibitions have focused on static photo spots or souvenir sales. In contrast, Cremma's strategy revolves around a dynamic narrative, leveraging character IP to merge visual storytelling, cultural immersion, and taste into one cohesive experience. This innovative approach not only draws attention from attendees but also represents a forward-thinking method to increase visitor satisfaction at exhibitions.

Cremma continues to expand its mission of creating fresh culinary experiences by challenging the norms of the food industry. The company actively seeks to forge collaborations that connect food with local attractions and narratives, enhancing the food culture within Japan.

AI-Driven Product Development

One of the remarkable aspects of this initiative is how it pioneers AI-driven product development. By persona-izing the virtual patissier Cremma, the team conceptualized what sweets she would create inspired by the time of Ramses. From recipe creation to design and manufacturing, every facet was developed using generative AI, allowing Cremma's imaginative essence to manifest in the real world.

This groundbreaking process has resulted in a 'tactile product development' experience that allows people to savor the very essence of Cremma’s universe. By utilizing AI not just as a tool but as an integral partner in the creative journey, Cremma has dramatically increased the speed and variety of its product development.

Visiting the Ramses Exhibition

The Ramses Exhibition, officially authorized by the Egyptian government, represents one of the largest exhibitions ever held in Japan, featuring over 180 artifacts and artworks from ancient Egypt. Taking place from March 8, 2025, until January 4, 2026, at the Ramses Museum in Tokyo, this remarkable event invites attendees from all around the world to explore and experience the magic of ancient Egypt firsthand.

For more information on ticketing and exhibition details, visit the official Ramses Exhibition website.

Conclusion

Cremma's ongoing collaboration exemplifies the potential of fusing food with narrative in a way that enhances cultural experiences. The blending of AI-generated creativity and culinary excellence paves the way for innovative approaches in the food industry, promising a future rich with delightful and flavorful experiences. Whether you're a local or a traveler, the Ramses Exhibition offers a unique opportunity to indulge in something extraordinarily sweet and culturally significant.