Eggo® Launches Exciting New Protein Waffle and Pancake Flavors for Nutritious Mornings

Eggo® Expands Its Protein Lineup with New Delicious Flavors



The beloved breakfast brand, Eggo®, is taking the morning meal to the next level with its latest announcement: the introduction of three new protein-packed waffle and pancake flavors. These offerings are designed to deliver the great taste that fans have come to adore while ensuring they also get a substantial amount of protein to kick-start their day. The new flavors—Buttermilk Vanilla Protein Waffles, Vanilla Protein Pancakes, and Blueberry Protein Pancakes—are now available nationwide at retailers, promising both nutrition and flavor at a suggested retail price of $5.99 for the assorted packs.

Elevating Breakfast with Protein


What sets Eggo® apart in the breakfast aisle is its claim to fame: providing 20% of the daily recommended value of protein in each serving. This makes Eggo® the leading brand in the waffle sector, catering to health-conscious consumers who want to enjoy a fulfilling breakfast without sacrificing taste. With the introduction of these new flavors, Eggo® not only enhances its breakfast lineup but also solidifies its commitment to creating products that meet modern consumer needs.

The New Flavors


1. Buttermilk Vanilla Protein Waffles: These waffles are not just crispy on the outside but also fluffy on the inside, providing a delightful blend of buttermilk goodness and a hint of vanilla. They're a wholesome favorite for families who want a nutritious yet tasty breakfast option.

2. Vanilla Protein Pancakes: For those who enjoy a softer start to their mornings, these pancakes do not disappoint. Each fluffy bite is rich with smooth vanilla flavor, making it a perfect choice for teens craving something delicious and filling.

3. Blueberry Protein Pancakes: Bringing a burst of freshness, these pancakes are packed with juicy blueberry flavor, transforming a traditional breakfast staple into a protein-rich option that everyone will enjoy.

Marketing Insights


Alicia Mosley, Vice President of Marketing for Frozen Foods at Kellanova, emphasizes the brand's focus on maintaining top-tier taste while enhancing nutritional benefits. “When getting the protein you need feels impossible, Eggo makes it irresistible,” she explains, highlighting the great taste that accompanies the nutritional value. Eggo’s new protein products aim to surprise families who may not have expected waffles and pancakes to pack such a nutritional punch while remaining delicious.

Convenience Meets Flavor


Eggo Protein Waffles and Pancakes are perfect for those hectic mornings—quick to prepare and ready in minutes, whether straight from the toaster or warmed in the microwave. The easy-to-prepare products ensure that families stay fueled, no matter how busy their mornings are.

Availability and Pricing


The new protein options are available now at major retailers across the nation, priced affordably at $5.99 for a 10-pack of waffles or a 12-pack of pancakes. This convenient pricing allows families to incorporate these nutritious options into their morning routine without breaking the bank.

For fans eager to stay updated on the latest offerings from Eggo®, the brand encourages consumers to follow them on platforms such as TikTok, Instagram, and Facebook, or visit their official website at leggowitheggo.com for more details.

About Kellanova


Kellanova, the parent company of Eggo®, boasts over a century of food industry experience, with leading brands such as Pringles®, Cheez-It®, and Kellogg's. With a commitment to creating better days through nutritious and accessible food products, Kellanova aims to foster health and sustainability within communities while continuously innovating their product offerings.

In summary, Eggo's new protein-filled waffles and pancakes present an exciting opportunity for families looking to enjoy a healthier breakfast option without compromising on taste. Their seamless blend of nutrition and flavor makes it easier than ever to embrace wholesome eating in a delicious way.

Topics Consumer Products & Retail)

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