#USA #New York #Lando Norris #Tumi #19 Degree

TUMI Launches Its New 19 Degree Lite Collection

TUMI, the renowned international travel and lifestyle brand, is making waves in the luggage industry with its latest introduction—the 19 Degree Lite collection. This new line promises to bring an unparalleled level of lightness and convenience to travelers everywhere. Featured in a striking new campaign starring globally recognized McLaren Formula 1 driver Lando Norris, the collection is not just about luggage but about enhancing the experience of travel itself.

A Campaign Highlighting Uncompromising Lightness

The campaign, aptly called "Uncompromisingly Light," marks the second chapter of TUMI's marketing initiative. In this segment, Lando Norris showcases how the innovative design of the 19 Degree Lite luggage allows him to navigate the challenges of travel effortlessly. Key traits of the collection include its incredibly lightweight materials and intricate details such as streamlined dual wheels and featherweight zippers, all designed to enhance mobility.

Behind the Scenes in Lake Como

Filmed against the stunning backdrop of Lake Como, Italy, the campaign combines breathtaking visuals with Lando's personal journey. Directed by Keane Pearce Shaw and photographed by Emma Panchot, the visual storytelling captures both the essence of the location and the spirit of the collection. As Lando Norris strolls through scenic streets and visits iconic sites like Villa Erba, viewers get a genuine feel for how seamlessly the 19 Degree Lite enables movement, mirroring the fluidity and agility he demonstrates on the racetrack.

Lando's Personal Touch

Reflecting on his experience, Lando Norris expressed his enthusiasm, stating, "Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable. Exploring the beautiful landscape was effortless with 19 Degree Lite by my side—it's an experience I won't soon forget." His engagement in the campaign not only highlights TUMI’s craftsmanship but connects the brand to the dynamic lifestyle of a professional athlete.

The Collection's Features

The 19 Degree Lite collection includes two types of packing cases—the Extended Trip 4 Wheeled Packing Case and the Short Trip 4 Wheeled Packing Case—as well as two carry-ons, the International 4 Wheeled Carry-On and the Continental 4 Wheeled Carry-On. Available in stylish core colors such as Blush, Titanium Grey, and Black Graphite, the line also features seasonal shades like Amber and Cobalt. Prices range from $795 to $995 USD, positioning the collection as a premium choice for discerning travelers.

Complementing the core offerings is TUMI's celebrated collaboration with McLaren, which appears in a refreshed colorway named Super Grey, inspired by McLaren’s hallmark shade, Supernova Silver. Additionally, travelers can look for unique designs featured from TUMI’s popular collections, including Harrison, Alpha Bravo, and Turin.

Availability and Future Engagements

19 Degree Lite is set to hit TUMI stores globally and will also be available for online purchase through TUMI's official website, TUMI.com. Enthusiasts can follow along for exclusive behind-the-scenes content from the campaign via TUMI's social media platforms such as Instagram and TikTok.

TUMI has built a powerful reputation since its inception in 1975 for providing top-tier business, travel, and performance gear that aims to simplify and beautify travel experiences. With the launch of 19 Degree Lite, TUMI showcases its commitment to innovation and luxury, positioning itself as an invaluable partner for individuals who are always on the move.

Stay tuned for more insights from this exciting campaign as TUMI continues to set new standards in the world of travel gear.