#Japan #Tokyo #NTT Data CCS #Playbook #Magic Moment

Introduction

In the rapidly evolving digital transformation era, companies are increasingly seeking innovative solutions to adapt their sales strategies. Recently, Magic Moment, a pioneer in AI-driven sales platforms, partnered with NTT Data CCS to unveil the 'Magic Moment Playbook' across the entire organization. This comprehensive implementation is set to transform and enhance the sales efficacy of NTT Data CCS significantly.

Background

NTT Data CCS identified a pressing need to shift from a reactive approach to proactive sales strategies in understanding and addressing customer challenges. This pivot coincides with their 'Sales Strengthening Mission' initiated in 2023, where they began reorganizing and systemizing their sales processes. Recognizing the importance of managerial intervention and establishing management checkpoints within the sales phases, they sought solutions that could support this new methodology.

This is where Magic Moment's Playbook entered the scene, offering a flexible yet robust design that resonated with NTT Data CCS’s goals. Unlike traditional tools that merely offer surface-level solutions, the Playbook is deeply integrated, tailoring to their unique sales processes and needs. With an initial pilot run in select departments yielding positive outcomes, it wasn’t long before the Playbook found its place as a foundational system for company-wide rollout.

Implementation Details

The implementation of the Magic Moment Playbook brought to life NTT Data CCS’s previously designed sales processes using a flexible object-oriented structure. The Playbook enables real-time visualizations of sales strategies that reflect the company's business categories and phases. This crucial step bridges the gap between corporate strategy and on-the-ground execution, transitioning from individual-centric to organization-wide selling.

Through the visualization of sales progress, NTT Data CCS’s leadership can now engage in strategic discussions backed by data displayed on shared dashboards. What was once a black box surrounding pre-proposal phases is now transparent. The establishment of a common language around what actions to take in various phases aids in identifying challenges and determining necessary improvements in sales activities.

As Tetsumitsu Fukuda, Chief Sales Officer at NTT Data CCS, articulates, “Our company needed to transform from inquiry-based to proactive proposal sales. This transformation started with the design of our unique sales process over a year. Collaborating with Magic Moment, we found a platform that could not only help us implement but also function as a unifying tool for organizational communication.”

The Vision Beyond

Looking ahead, Magic Moment’s CEO Yuuya Murao sees the collaboration with NTT Data CCS as a testament to their vision of creating a world where sound management decisions are based on customer relationships. He emphasizes the importance of building systems that capture and visualize success patterns through accumulated data. Furthermore, future enhancements to the AI functionalities of the Playbook are anticipated, which could greatly assist sales personnel in achieving notable results.

Magic Moment Playbook

The Magic Moment Playbook stands as a robust AI sales platform meticulously crafted to resolve common structural challenges facing sales organizations, including data entry burdens, CRM adoption issues, and operational opacity. The fundamental philosophy behind the Playbook is to return sales representatives from being mere data inputters to becoming value creators.

It comprises three core mechanisms:
1. AI Automated Data Capture
Playbook Capture automates recording sales activities from conversations, emails, and calendars, structuring data without manual entries into CRMs like Salesforce or HubSpot.
2. Flexible and Fast CRM Integration
The Data Fabric allows bidirectional synchronization with CRMs while maintaining existing workflows, thereby greatly enhancing adoption rates.
3. AI Assistant for Reports and Actions
The AI assistant proposes next actions based on processed data and generates reports, thereby facilitating a smooth thought process for sales teams.

Through these features, the Playbook is designed to support both online and face-to-face meetings, automatically documenting discussions in real-time. By creating an environment free from tedious data input tasks, it aims to enhance productivity and establish reproducible sales processes across the organization.

For additional insights into Magic Moment and their innovative solutions, please visit Magic Moment.

Company Profile

Magic Moment, established in March 2017, is headquartered in Minato-ku, Tokyo. The company focuses on providing advanced AI sales platforms and support services for sales organizations, embodying the mission of empowering organizations to thrive in an increasingly competitive landscape.