It's a 10 Haircare Unveils Clear Collection for a New Clean Beauty Revolution

Introducing the Clear Collection by It's a 10 Haircare

It's a 10® Haircare has taken a bold step forward in the beauty industry with its new Clear Collection, designed for those who prioritize clean and sustainable haircare solutions. Known for their commitment to salon-quality results, the brand is pushing the envelope by incorporating plant-based ingredients into its products while ensuring they remain free from harmful chemicals. This innovative line includes three essential products: the Clear Miracle Gel, the Clear Miracle Leave-In, and the Clear Miracle Shine Elixir.

A Commitment to Clean Beauty

The Clear Collection stands out not only for its results but also for its transparency. Each product is contained in crystal-clear, recyclable packaging, reflecting the purity of the formulas inside. These products meet the stringent Clean List standards set by reputable retailers such as Sephora and Ulta, meaning they are free from parabens, phthalates, DEA, SLS, and SLES. By opting for gentle, plant-based ingredients, It's a 10 is demonstrating a strong commitment to both consumer health and environmental care.

Ingredients Rooted in Tradition

At the heart of the Clear Collection are ingredients inspired by ancient beauty traditions, including Ashwagandha, Amla, and Reishi Mushroom. This thoughtful blend is rich in antioxidants, vitamins, and minerals that nourish and protect hair from environmental stressors. It's a 10® Haircare founder Carolyn Aronson emphasizes the importance of integrating these ingredients into modern haircare regimes. "Our goal was to create products that blend the wisdom of the past with the needs of today's consumers, ensuring that effective care and environmental responsibility go hand-in-hand."

Detailed Product Breakdown

1. Clear Miracle Leave-In ($27)
Enriched with natural alternatives, this leave-in treatment nourishes hair, enhances shine, detangles, protects against thermal styling, reduces frizz, and minimizes breakage. It's all about boosting the hair's natural body while simplifying your routine.

2. Clear Miracle Gel ($24)
This flexible styling gel offers control over frizz, adds shine, and enhances volume without any unwanted build-up. Perfect for those looking to maintain their style while ensuring that their hair stays healthy.

3. Clear Miracle Shine Elixir ($28)
A lightweight, sheer elixir that adds explosive shine to dry hair, enhancing its natural beauty while leaving it touchable and weightless.

Celebrating Sustainability and Humor in Beauty

Carolyn Aronson, a trailblazer in the haircare industry, sees this collection as a culmination of her lifelong mission to deliver high-quality products that are accessible to all. She notes, "As a hairstylist who transitioned into entrepreneurship, it has always been my passion to create user-friendly products that deliver outstanding results without compromising on our health and that of the planet. The Clear Collection is deeply personal to me, as it embodies everything I stand for in my career."

It's a 10 Haircare also proudly holds the Leaping Bunny Certification, a testament to their commitment to cruelty-free formulations. When consumers choose the Clear Collection, they can feel confident knowing that they are investing in products that prioritize both ethical practices and product efficacy.

Availability and Future Plans

Now available on the It's a 10® website and at Sally Beauty locations, this collection will soon expand to Ulta Beauty. With a plethora of options catering to various hair types and concerns, the Clear Collection aims to set a new standard in haircare, providing products that are as effective as they are clean and sustainable.

In summary, the Clear Collection by It's a 10 Haircare represents not just a product line, but a movement towards cleaner, more ethical beauty. With its innovative formulations, commitment to sustainability, and the focal point on performance, this release marks a significant progression in how consumers will experience haircare in the future.