#Japan #Tokyo #Yomeishu #Japanese Naming Awards #Legend Award

Yomeishu's Recognition in 2025

Yomeishu Seizo Co., Ltd., based in Shibuya, Tokyo, has recently been honored with the prestigious Legend Award at the Japan Naming Awards 2025, organized by the Japan Naming Association. This award recognizes Yomeishu’s name as universally understood to convey wellness and vitality. It’s celebrated not only for its distinct branding but also for being a long-standing household name synonymous with health and healing in Japan.

The Essence of Yomeishu

Yomeishu was created over 400 years ago by the visionary founder, So-kan Shiozawa, with the aim of promoting health. The product is classified as a second-class pharmaceutical, containing 14 different medicinal herbs. Consuming Yomeishu allows one to feel warmth from within, enhancing general circulation and metabolism. It acts as a restorative, improving symptoms such as cold extremities, physical fatigue, gastritis, poor appetite, and general weakness.

The Historical Significance of the Name

The name 'Yomeishu' reflects a commitment to health and longevity, envisioned by its creator in a time before sophisticated marketing existed. This historical context adds to the brand's credibility and resonance with consumers, who appreciate its rich heritage and virtue.

A Journey Through Time

Established in 1923, Yomeishu has been a trusted companion in wellness for over a century. Recently, the company launched a new television commercial featuring a rare bottle design from 95 years ago. This nostalgic reference to its past emphasizes the brand's commitment to continuous improvement and innovation in health care.


The ad illustrates the brand’s ongoing mission to support healthy lifestyles, maintaining the same spirit of wellness that has guided Yomeishu since its inception.

Japan Naming Awards Explained

The Japan Naming Awards aim to raise awareness about the significance of effective naming, enhancing the quality and value of brand names in the society. Recognizing outstanding names plays a vital role in enriching cultural living standards and advancing industries. With 158,792 trademark applications filed in 2024 alone, the importance of international branding and trademark rights has never been greater, especially as the economy becomes increasingly globalized. Yet, many brands struggle with the lack of clarity regarding their origins and the need for systemic naming approaches.

Effective naming serves as a compass guiding products and services into the world, giving them purpose and identity. Through rigorous evaluations and promotional activities, the Japan Naming Awards strive to underscore this importance, ultimately aiming to cultivate a robust naming environment that drives both cultural and economic development.

Explore the Japan Naming Awards official site for more details about their mission and contributions to the field.