Vineyard Vines Expands Partnership with Toys For Tots for Charity Effort This GivingTuesday

This GivingTuesday, the popular lifestyle apparel brand, Vineyard Vines, is thrilled to announce its expanded collaboration with the Toys For Tots program. Known for its cheerful pink whale logo, Vineyard Vines has been a committed participant in philanthropic efforts aimed at making a difference in children’s lives during the holiday season.

In 2024, Vineyard Vines will continue this proactive partnership by making a significant one-time donation to Toys For Tots on December 3rd, coinciding with GivingTuesday. The donation aims to support Toys For Tots' crucial mission of providing gifts to underprivileged children during the holiday season. Last year, the organization reached an impressive milestone, collecting and distributing over 25 million toys to more than 10 million economically disadvantaged children.

In addition to the donation, Vineyard Vines is hosting a fleet-wide toy drive starting from December 1st to December 8th. Customers are encouraged to bring new, unwrapped toys to any Vineyard Vines retail or outlet location. As a token of gratitude, those who contribute will receive a 20% off card redeemable for their next purchase at Vineyard Vines stores from January to April 2025.

CEO and co-founder of Vineyard Vines, Shep Murray, shared his excitement for working alongside such a meaningful organization. He stated, “It’s a privilege to work alongside such a meaningful organization like Toys for Tots. This time of year is all about family, happiness, and giving, and we’re proud to support a cause that makes that a reality for so many.” His brother and co-founder, Ian Murray, echoed this sentiment by emphasizing the company’s motto that every day should feel good and extending it to making every holiday feel just as good.

Colonel Ted Silvester, USMC (Retired), Vice President of Marketing Development for the Marine Toys for Tots Foundation, also expressed his appreciation for the partnership: “Partnering with community-oriented businesses like Vineyard Vines enables us to bring joy to children across the country who need it most. The donations collected by Vineyard Vines demonstrate the power of community in action and the impact we can provide together assisting families in need.”

The impact of such initiatives cannot be overstated. With the combined efforts of companies like Vineyard Vines, community members, and organizations like Toys For Tots, the holiday season can bring smiles and joy to countless children who might otherwise go without. By participating in this toy drive and supporting the initiative, not only does Vineyard Vines contribute to the community, but it also inspires others to do the same.

For those who wish to contribute, simply visit any Vineyard Vines store or shop online at www.vineyardvines.com to learn more about their Giving Tuesday efforts and community initiatives.

Vineyard Vines has built a strong reputation not only for its fashionable apparel but also for its commitment to giving back. Founded in 1998 on Martha’s Vineyard by brothers Shep and Ian Murray, the brand has changed the way people view lifestyle clothing, emphasizing the importance of enjoying life and giving back to the community while making sure every child has a reason to smile this holiday season.

About Toys For Tots

The Toys for Tots program, led by the U.S. Marine Corps Reserve since 1947, provides new, unwrapped toys to less fortunate children during the Christmas season. Their mission is fueled by the belief that every child deserves to experience the joy of the holiday, making their ongoing partnership with brands like Vineyard Vines crucial in spreading happiness during these times.

With this collaborative effort, Vineyard Vines and Toys For Tots aim to make a significant difference this holiday season, rising to the occasion for those who need it the most. Together, they strive to make this GivingTuesday not just a day for donations, but a chance to spread joy, warmth, and love to children in need across the nation.