#United States #Dallas #Cleaning Products #NiTEO Products #Folex

NiTEO Products Strengthens Home Care Portfolio with Folex Acquisition

In a significant move to bolster its product offerings, NiTEO Products, renowned for its role as a marketer and formulator in the household and automotive chemical sectors, has announced the acquisition of Folexport, Inc. This strategic acquisition was finalized on December 4, 2025, following successful negotiations with Barrett and Patty Lash, the previous owners of Folex. Founded in 1966 and located in Tualatin, Oregon, Folex has established itself as a prominent manufacturer of cleaning solutions designed for carpets, fabrics, and hard surfaces.

Folex’s product line includes popular stain removers and instant carpet spot cleaners, which have garnered a strong following among consumers due to their effectiveness. Additionally, their products are primarily available through leading retailers such as Target, Home Depot, and Lowes, making them widely accessible to the public. This acquisition is anticipated to further expand NiTEO's household products division.

Strategic Benefits of the Acquisition

This integration of Folex into NiTEO’s portfolio is not merely about expanding its range of products. According to John Rabenhorst, CEO of NiTEO, this acquisition is strategically important as it enhances their current home care product offerings. He stated, “We believe the addition of FOLEX® in the cleaning products space is highly strategic and complementary to Niteo's existing home care offerings.” Rabenhorst emphasized the potential of leveraging the existing NiTEO brand portfolio to benefit retail partners and to capture more market share within the household product segment.

Jeff L. Hull, President and CEO of Highlander Partners, NiTEO's investment partner, echoed this sentiment, noting that adding Folex solidifies their strategy to build a collection of high-efficacy brands central to the home care market. The focus on acquiring brands that are recognized for exceptional performance positions NiTEO to cater to an increasingly informed consumer base looking for dependable cleaning solutions.

Implications for Consumers and Retail Partners

The acquisition of Folex signifies a commitment to providing consumers with robust and trusted cleaning solutions that have already proven effective in their homes. This reflects NiTEO's intention to ensure that their new offerings, Including Folex’s well-regarded products, reach wider audiences more effectively. As they continue to collaborate with their retail partners, NiTEO aims to not only launch Folex products into more homes but also foster brand loyalty among consumers who value high-quality cleaning solutions.

Future Growth Prospects

Beyond the immediate effects of the acquisition, NiTEO is determined to explore further expansion opportunities in the household cleaning sector. The strategic mindset displayed by Rabenhorst and Hull indicates a proactive approach to discovering additional brands and products that can complement their growing portfolio in the cleaning market. There are expectations for more acquisitions in future, as highlighted by the commitment to fostering a productive and innovative environment within the household and automotive care landscapes.

This acquisition of Folex is a notable development for both NiTEO Products and its consumer base. It reflects an evolving industry focused on meeting the demands of today’s consumers while expanding the reach of effective cleaning solutions in domestic settings. As Folex becomes a part of NiTEO’s portfolio, industry stakeholders will be watching closely for how this collaboration will change the landscape of household cleaning in the coming years.