#Germany #Smart Home #Berlin #Midea #IFA 2025

Midea Unveils Groundbreaking Solutions to Optimize Your Home at IFA 2025

At the IFA 2025, Midea made headlines by presenting innovative home solutions aimed at enhancing comfort, energy efficiency, and space optimization for European households. This initiative is aligned with the theme "Optimize Your Home," reflecting the brand's commitment to improving daily living through smart, user-friendly technologies.

A New Era of Home Appliances

As a leading brand in smart home appliances, Midea introduced a range of products designed for modern living. The centerpiece of their display was the SPACE MASTER collection, which not only minimizes space without sacrificing functionality but also sets new benchmarks in efficiency. The XPRESS MASTER range offers cooking solutions that save time and maintain high culinary standards, making everyday cooking a breeze.

Midea's display also highlighted two key technology series: SMART MASTER and ECOMASTER. The SMART MASTER series utilizes artificial intelligence to automate energy management, adjusting settings proactively to optimize energy use. This ensures a sustainable and efficient environment, which is more important than ever in today’s eco-conscious society.

Elegant Kitchen Solutions

Midea's kitchen collection, comprising models named Essenza, Ispira, and Eleva, merges classic Milanese design with intelligent functionality. The appliances are designed to enhance the cooking experience while maintaining a sleek, integrated aesthetic.

One of the standout products is the CHILL MASTER refrigerator, equipped with a OneTouch AutoFill dispenser that effortlessly provides water and ice, all while maintaining maximum storage flexibility. Additionally, the Flow-In 3.0 cooktop keeps countertops tidy by allowing for an elegant design that minimizes clutter. The One Oven represents an all-in-one cooking solution, combining a fryer, microwave, steamer, and oven into a single appliance to cater to diverse culinary needs.

Midea's Titan dishwasher can accommodate a full set of dishes, including plates, bowls, and cutlery for 16 place settings, streamlining the dishwashing process in any busy household.

Beyond the Kitchen

The innovations don’t stop in the kitchen. Midea introduced the Raynor heating system, which maintains warmth in interiors even in extreme conditions down to -40°C, featuring a stylish Nordic-inspired design that embodies both performance and elegance.

For those who prioritize laundry care, the 28-inch heat pump washer-dryer employs advanced heat pump technology, using significantly less energy while providing gentle drying, preserving fabrics and ensuring longevity.

A Diverse Brand Portfolio

Leading Midea's premium home appliance segment, the century-old German kitchen brand Küppersbusch showcased its distinctive designs and ultra-luxurious craftsmanship. Meanwhile, the European brand TEKA introduced its first range of kitchen appliances from the Van Gogh series, seamlessly integrating European elegance into modern homes. Additionally, brands COLMO and Eureka unveiled their latest flagship lines, further expanding Midea’s vast portfolio.

Conclusion

With a history dating back to 1968, Midea has emerged as a global leader in the home appliance industry, currently ranking 246th on the Fortune Global 500 list for 2025. The company continues to innovate across six fast-growing business pillars, including Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Healthcare, and Annto Logistics.

For more information about Midea and their products, visit Midea Group or Midea.