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Breitling Partners with NFL: A Revolutionary Collaboration

In an exciting development for both watch enthusiasts and football fans, Swiss luxury watchmaker Breitling has officially partnered with the National Football League (NFL) as its inaugural global luxury timepiece partner. Announced on August 28, 2025, this multi-year partnership will not only elevate the prestige of Breitling watches but also set a new benchmark in how luxury can intertwine with the exhilarating world of professional football.

The Collaboration Journey

This landmark agreement marks the first time the NFL has collaborated with a luxury watch brand, a move that signifies a bold step into a unique fusion of sports and sophistication. To celebrate this partnership, Breitling has unveiled two exclusive NFL team-edition collections: the Chronomat Automatic GMT and the Endurance Pro. These specially designed watches are tailored to reflect the identity of all 32 NFL teams, featuring team colors and logos, which appeals to the deep-rooted passion of football fans.

Renie Anderson, the NFL's Executive Vice President and Chief Revenue Officer, expressed enthusiasm over the partnership, stating, "This partnership unlocks new possibilities and value for the NFL, allowing us to ... connect with fans through meaningful, lasting products tied to some of the league's biggest moments."

Unique Timepieces Reflecting Team Spirit

The Chronomat Automatic GMT NFL Team Editions serve as an elegant tribute to fans who avidly travel to support their teams. Each watch features a color scheme that aligns with its respective team, combining functionality with fan pride. For instance, the dial color reflects the primary color of each team, making it a perfect accessory for game-day enthusiasts.

On the other hand, the Endurance Pro NFL Team Editions are crafted from lightweight titanium, enhancing their practicality. With features like a pulsometer scale for monitoring heart rates and displaying the team's logo, these timepieces deliver both style and utility for everyday use, culminating in the quintessential blend of sports and watchmaking excellence.

Celebrating the Partnership in Style

To launch this unique collaboration, Breitling hosted a sensational event in New York City's Meatpacking District that mirrored the excitement of game day. The event featured stars such as Austin Butler and NFL Commissioner Roger Goodell, captivating attendees with performances by the Dallas Cowboys cheerleaders and live music. The atmosphere was electric, as attendees mingled and celebrated this historic partnership that promises to resonate with fans worldwide.

Georges Kern, CEO of Breitling, stated, "Both the NFL and Breitling aim to bring people together... creating memories that will last a lifetime." This sentiment envelops the essence of both brands, combining the camaraderie of community with exquisite craftsmanship.

A Partnership with Global Reach

Breitling's marketing strategy for this partnership includes a strong presence at key NFL events such as Super Bowl LX and NFL Honors. The brand will activate its presence globally, including at Breitling boutiques during the NFL's International Games, extending its reach beyond the United States.

Additionally, both the Chronomat and Endurance Pro collections will be widely available during the NFL season in Breitling boutiques and online, allowing fans everywhere to proudly showcase their loyalty to their favorite teams.

With this pioneering partnership, Breitling not only elevates the status of luxury timepieces in the sports arena but also creates an enduring connection with NFL fans that is poised to leave an indelible mark on both spheres of interest. As football and haute horology converge, enthusiasts and fans alike are sure to embrace this exciting new chapter.