Athletic Brewing Unveils its Biggest Summer Marketing Campaign with New Seasonal Offerings

Athletic Brewing’s Summer Initiative

As summer 2026 approaches, Athletic Brewing Company, recognized as America’s leading non-alcoholic brewery, is set to make a significant splash with its most ambitious seasonal marketing initiative to date. This new campaign, aptly titled "Exceed Every Expectation," highlights their award-winning Run Wild IPA while also celebrating the nation's upcoming 250th anniversary on the Fourth of July.

A Special Commemorative Brew

In line with this monumental celebration, Athletic Brewing is unveiling limited-edition cans and packaging for their notably popular Run Wild IPA. These special 12-ounce cans and packs will feature a patriotic red, white, and blue design, truly embodying the spirit of American unity and celebration during this historic milestone. Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, stated, "As the country comes together to celebrate this historic milestone, we wanted to create something that invites everyone to raise a can of Athletic and salute the moment."

Furthermore, to offer beer lovers a fresh alternative, Athletic Brewing has introduced a new blend called Fruited Fields. This non-alcoholic radler features flavors of raspberry, white grapefruit, and blueberry. Each sip promises a harmonious blend of sweetness and tartness, with the beverage remaining under 0.5% ABV. Fruited Fields is now available nationwide, catering to those seeking flavorful, refreshing options this summer.

Media Campaign and National Ad

The "Exceed Every Expectation" campaign is more than just a new brew. It's supported by a substantial national media investment that reflects a 120% increase in spending from the previous year. The campaign will include a spectrum of advertising methods: streaming and online videos, audio promos, podcasts, and outdoors advertising—strategies that ensure a robust presence across numerous platforms. The accompanying national commercial features many well-known personalities from the food and beverage industry, shining a spotlight on the exceptional quality of the Run Wild IPA. Industry veterans and chefs testified to their positive experiences with Athletic Brewing products, reinforcing the brand's commitment to excellence and flavor.

The Signing of Teoscar Hernández

Adding an exciting element to the campaign, Athletic Brewing has welcomed professional baseball player Teoscar Hernández to its team. Known for his fun style and celebrates, he is now embracing the nickname "Mr. Sips" in recognition of his role as a brand ambassador. In one of the new regional advertisements, Hernández shares a candid glimpse into his life beyond the baseball diamond, showcasing his enjoyment of Athletic brews in everyday summer activities. Reflecting the brand's ethos, Hernández has proclaimed that Athletic Brewing offers "super flavorful, great-tasting" options without the downside of hangovers.

Celebrating Together

Athletic Brewing's summer campaign seeks to encapsulate the essence of American summer traditions—from backyard barbecues to evenings spent at the ballpark. As demand for flavorful non-alcoholic beers rises—with off-premise sales growing nearly 24%—Athletic Brewing is poised to become a staple of the summer experience as more consumers embrace moderation. The company aims to redefine how we gather and celebrate together, bringing quality brews to moments that matter.

For more details about the Summer 2026 initiative or to shop their products, visit Athletic Brewing’s official website.

In conclusion, Athletic Brewing Company is not just brewing beer; it's crafting experiences for those who cherish quality, connection, and community over a refreshing non-alcoholic beverage. Cheers to a monumental summer ahead!