#United States #Unanet #Dulles #CRM #Rogers Electric

Rogers Electric Partners with Unanet for Advanced CRM Solutions

In a significant move to enhance its business operations, Rogers Electric, a leading provider of electrical and lighting services in the United States, has announced the integration of Unanet as its new Customer Relationship Management (CRM) platform. This strategic decision comes in response to the company's rapid growth, aiming to streamline its processes and improve data management.

The Context of Change

With over 40 years in the industry, Rogers Electric has established itself as a premier service provider catering to major clients such as Amazon, DHL, and Walmart. As the company grew, handling 20% year-over-year growth with over 1,500 employees, it faced increasing challenges with its previous, limited CRM systems, which required extensive manual workarounds and spreadsheet reliance.

Ayla Lambert, the director of marketing at Rogers Electric, stated, "We experimented with various legacy CRM software, but they failed to integrate well with our existing systems. This compelled us to create bespoke solutions reliant on spreadsheets. With Unanet, we have found the perfect match that brings flexibility and capabilities we previously lacked."

Why Unanet?

Unanet's CRM offers the responsiveness and integration that Rogers Electric needed. The platform not only simplifies the business development process but also provides critical data insights that are essential for informed decision-making. This is crucial, especially in a fast-paced environment where strategic insights can drive growth.

The modern features of Unanet's platform, including mobile business card functions and email integration, allow teams to handle relationships more effectively while reducing the need for cumbersome manual data entry. Furthermore, Unanet's streamlined implementation process led to the fastest onboarding in the company’s history, allowing Rogers Electric’s staff to transition to the new system in half the usual time, greatly enhancing productivity.

The Bigger Picture

The demand for efficient data management in the Architecture, Engineering, and Construction (AEC) sector is underscored by findings from the 2024 AEC Inspire Report, which revealed that nearly half of surveyed firms believed their data management tools fell short. Moreover, 30% of respondents still relied on traditional spreadsheets for critical data and insights.

Choosing Unanet also aligns with industry trends where over 1,850 companies in the AEC sector have successfully adopted the platform, thanks to its balanced blend of functionality and user accessibility, which is vital for businesses looking to scale.

Final Thoughts

By adopting Unanet as its CRM solution, Rogers Electric is positioned not just to keep pace with its continued expansion, but also to evolve smarter in its operations. As the electrical services market becomes increasingly competitive, leveraging sophisticated tools like Unanet will prove pivotal in maintaining their status as a leader in electrical and lighting solutions.

For more information about Unanet and its software offerings, visit Unanet. More insights into Rogers Electric can be found at Rogers Electric.