#United States #Dallas #Chili's #Ride the Dente #Presidente Margarita

Chili's® Paves the Way for a Thrilling 2025 NASCAR Season with 'Ride the 'Dente'

Chili's® Grill & Bar is revving its engines as it launches its latest campaign, 'Ride the 'Dente'™, ahead of the 2025 NASCAR season. This exciting initiative is part of a renewed partnership with Spire Motorsports and celebrates the beloved Presidente Margarita®. With the spotlight on this iconic drink, fans can look forward to a slew of promotional activities designed to engage and entertain.

The centerpiece of the 'Ride the 'Dente' campaign is a vibrant depiction of the Presidente Margarita, which has been a staple on Chili's menu since 1994. This fresh take on the drink features reposado tequila, brandy, and orange liqueur, and is typically served with a signature blue shaker. Now, the shaker sports a refreshed logo, enhancing the overall presentation and experience for guests.

A Fun and Engaging Philosophy

The 'Dente isn't just a margarita; it's the answer to various life occasions—whether you are enjoying a night out with friends, winding down after a long day at work, or gearing up for a thrilling NASCAR race. This upbeat philosophy is beautifully incorporated into a new country song and music video that embodies the spirit of the Presidente Margarita. The video showcases a charismatic country star intertwined with the thrilling atmosphere of the racetrack, making it a must-watch for fans of both NASCAR and Chili's.

The Partnership with Spire Motorsports

Kicking off this partnership, Daytona-winning racer Justin Haley and championship-winning crew chief Rodney Childers will debut in the No. 7 Chili's Ride the 'Dente Chevrolet ZL1. They will be visible during the Daytona Speedweeks, providing a thrilling lead-up to the prestigious Daytona 500.

Chili's Chief Marketing Officer, George Felix, expressed enthusiasm about the collaboration, stating, “Our partnership with Spire Motorsports started as a way to bring Chili's to the track and connect with NASCAR fans. This year, we’re taking it to the next level with country music to tell the story of the 'Dente.'”

Showcasing the 'Dente at Daytona

Justin Haley highlighted his excitement about racing with Chili's back on board, particularly during the Daytona 500. He stated, “We'll do our best to put the No. 7 Chevy up front and Ride the 'Dente all the way to Victory Lane.” Fans at Daytona will also have opportunities to meet the drivers, get autographs, and experience the lively atmosphere at Chili's locations, ensuring a unique connection between the race and the restaurant.

Fun Events and Promotions

On top of the racing spectacles, Chili's will host various engagement events where fans can partake in the festivities leading up to the season kickoff. They plan to run several promotions, including a special appearance by drivers at a Tampa-area Chili's where fans can enjoy Presidente Margaritas and meet the racers behind the wheel.

Moreover, guests not in Daytona can still savor the Presidente Margarita during one of Chili's favorite days, National Margarita Day, falling on Saturday, February 22. Chili's aims to create a community experience where everyone can partake in the fun, even if they can't physically be at the races.

About Chili's®

Chili's, a premier player in the casual dining scene, continues to demonstrate its commitment to providing unique dining experiences across nearly 1,600 outlets in 27 countries and territories. With a vibrant menu featuring Big Mouth Burgers® and mouthwatering Chicken Crispers®, the restaurant brand is more than just a place to eat; it’s a hub of enjoyment and celebration for all.

Join the Fun!

Chili's® 'Ride the 'Dente' campaign isn't just about marketing; it's about creating memorable experiences that resonate with fans and guests alike throughout the NASCAR season. With innovative strategies and exciting partnerships, Chili's is gearing up for a year full of flavor, racing, and of course, delicious margaritas.