#United States #Kansas City #Brand Strategy #Andy's Frozen Custard #Signal Theory

Andy's Frozen Custard Chooses Signal Theory for Future Growth

Andy's Frozen Custard, recognized as the largest chain specializing exclusively in frozen custard across the United States, has recently announced a new partnership with Signal Theory, naming them as its agency of record (AOR). This collaboration comes at a pivotal time as the brand gears up to commemorate its 40th anniversary in 2026. The strategic partnership aims to elevate the brand's marketing approaches, aligning with their long-standing commitment to excellence and innovation in service delivery.

A Legacy of Frozen Delight

Founded in 1986 by John and Carol Kuntz in Osage Beach, Missouri, Andy's Frozen Custard has built a solid reputation with over 170 locations spread across 15 states. The brand is known for its delectable and high-quality frozen custard offerings that have delighted customers for decades. With years of experience in the industry, Andy’s has established a loyal customer base that appreciates the delightful treats they provide.

Enhancing the Brand's Strategy

Signal Theory, a prominent branding and design agency, will take the helm in leading various facets of Andy's marketing strategy. These efforts will encompass creative campaigns, digital and social media strategies, content development, and integrated marketing initiatives. Moreover, Signal Theory will contribute to new store launches, enhancing menu options, and fostering community engagement, thereby expanding Andy's footprint.

The CEO of Andy's Frozen Custard, Andy Kuntz, expressed enthusiasm about this partnership. "2026 will mark Andy's 40th year of serving our loyal fans, and this milestone is the perfect opportunity to both honor our heritage and introduce Andy's to new customers nationwide," Kuntz commented. He expressed confidence that Signal Theory’s expertise would aid in cultivating memorable experiences for both current patrons and potential new fans of frozen custard.

Storytelling Through Desserts

The prospect of sharing Andy's story resonates deeply with John January, co-CEO of Signal Theory. He emphasized the emotional connection people have with food, stating, "Andy's has spent four decades creating comfort and joy through frozen custard. We are here to help them tell that story in ways that connect new fans to what makes a Nutty Waffle Crunch Concrete or a freshly made BootDaddy more than just dessert – they're moments that bring together people."

As part of their growth strategy, Andy's aims to ensure that the upcoming campaigns effectively highlight their rich history while simultaneously attracting a new generation of enthusiast fans. This is not just a celebration of four decades of success, but also a broadening of their market reach.

Ambitious Future Goals

With the collaboration of Signal Theory, Andy's Frozen Custard is poised for continued growth. The agency has gained a reputable standing in food marketing, having recently worked with notable brands like the California Milk Advisory Board and SONIC® America’s Drive-In. By leveraging this expertise, Andy's will not only modernize its marketing efforts but also reinforce its identity in the competitive landscape of dessert chains.

As the warm months approach, the anticipation builds for gatherings around delicious frozen custard, amplified by the creative initiatives planned in this new partnership. Customers can expect to see an engaging mix of brand loyalty messages, innovative product launches, and community-centric campaigns that highlight the values and vibrancy of Andy's Frozen Custard.

Looking Forward

For nearly four decades, Andy's Frozen Custard has been dedicated to delivering top-notch frozen treats. By partnering with Signal Theory, the brand demonstrates its commitment to growth and adaptation, preparing to welcome a new era that honors its past while looking toward an exciting future. Further information regarding Andy’s offerings and updates can be found by visiting their official website.