#Japan #LIXIL #Setagaya, Tokyo #Leadplus #YUIE PROJECT

New Collaboration Between Leadplus and LIXIL Housing Research Institute

Leadplus Co., Ltd., a company providing comprehensive marketing services tailored for diverse audiences, has recently announced its partnership with LIXIL Housing Research Institute. This collaboration aims to deliver a dedicated web advertising support package specifically designed for corporate members of LIXIL's housing brand, the YUIE PROJECT. This innovative package will leverage the unique characteristics of the YUIE PROJECT to optimize marketing efforts and enhance web-based customer acquisition strategies.

"WEB Advertising Support Package" Unveiled

The newly launched package combines a specialized landing page (LP) provided by LIXIL with Leadplus's cutting-edge operational knowledge. By utilizing a dedicated advertising design for each brand, the package aims to reduce the burden of implementation for corporate entities, allowing them to build efficient web customer acquisition channels.

Background and Objectives

In today's digital landscape, the proliferation of generative AI technologies has diversified the methods through which consumers access information. However, search engines and social media advertising remain critical components of marketing strategies. Many home builders face challenges associated with high costs of reliance on portal sites for marketing. This collaboration seeks to alleviate the burden on businesses as they strive to construct their own web customer acquisition strategies by providing specialized design, which capitalizes on each brand's strengths for high-quality, self-sustaining channels.

Features of the "WEB Advertising Support Package"

• - Cost-Efficient and High-Quality Advertising Design: The package features custom advertising designs and ready-to-use templates, allowing for high-quality digital marketing operations at a reasonable pricing structure.
• - Meta Advertising for Enhanced Store Visits: Through social media platforms like Instagram, the package effectively targets local demographics likely to visit stores, driving increased foot traffic.
• - Streamlined Collaboration Between Both Companies: From preparing landing pages to managing advertising operations, both Leadplus and LIXIL will work closely to execute campaigns with high precision, ensuring effective feedback from ad placements.

Future Expectations

Over the next year, Leadplus aims to implement the YUIE PROJECT package for 40 participating corporate members. Continuous updates to the package plan will be based on feedback from participating businesses. By enhancing digital marketing efforts, this collaboration aims to maximize the conversion rates for corporate members and drive digital transformation in the housing industry.

Company and Brand Introductions

About LIXIL Housing Research Institute

As a group company of LIXIL, LIXIL Housing Research Institute operates within the housing franchise chain and promotes three main brands: Aiful Home, Fias Home, and GL Home. The institute is dedicated to proposing new living values that cater to consumer lifestyles while also enhancing housing performance. Through comprehensive managerial and technical support to franchise affiliates, they aim to foster rich local housing development.

Learn more about LIXIL Housing Research Institute

About YUIE PROJECT

The YUIE PROJECT is a housing brand by LIXIL Housing Research Institute that responds to the evolving landscape of modern living. Focused on creating connections among families, communities, and futures, the brand emphasizes high design quality and functionality, proposing innovative housing paradigms co-created by housing companies and residents.

Explore YUIE PROJECT

About Leadplus Co., Ltd.

Founded as the Japanese branch of the prominent U.S. internet advertising agency ReachLocal Inc. in 2011, Leadplus employs its unique advertising operation system to systematically manage internet advertising across platforms like Google, Yahoo!, and Meta (including listings, display, and social media). This enables businesses of all sizes to access effective digital marketing solutions while minimizing operational effort. Additionally, Leadplus offers marketing consulting and inbound marketing services, facilitating a comprehensive range of marketing needs from website design to publishing and marketing automation implementation.

Discover more about Leadplus