TOMY Brings Cherished Collectible Momiji to the U.S. Market for All Ages

TOMY Launches Momiji in the U.S.

TOMY International, a prominent name in the toy industry, has officially announced the arrival of the cherished collectible brand, Momiji, to the U.S. market. This exciting launch is set to be showcased at the highly anticipated Toy Fair New York from February 14-17, 2026, in New York City. Known for its unique and adorable message dolls, Momiji blends the thrill of blind box collecting with meaningful messages that highlight the values of kindness and connection.

The Allure of Momiji Dolls

What makes Momiji stand out in the realm of collectibles is its intentional design and the emotion behind each doll. Each figure is accompanied by a concealed message card, allowing collectors of all ages to engage with the dolls not just as toys but as vessels of personal connection. This combination of creativity and sentiment has made Momiji a viral sensation among Gen Z and Millennial collectors across the globe.

The joyful experience of unboxing these cute collectibles is enhanced by the cozy nostalgia that each doll embodies. Momiji dolls are crafted with a focus on artistry – each one showcases vibrant colors and is adorned with distinct artistic details that pay tribute to the brand’s ethos of friendship and connection.

TOMY's Commitment to Quality

As the exclusive partner for Momiji in the U.S., TOMY is committed to maintaining the exceptional quality and craftsmanship that fans have come to expect. This partnership not only elevates the Momiji experience but also assures that its unique features, such as its signature design and message-driven experience, remain at the forefront as the brand reaches new audiences in North America.

Momiji's motto is all about making life a little lovelier through storytelling and thoughtful design. In a digital-first world, these small dolls are more than mere objects; they are pieces of art that foster connection and conversation among collectors and fans alike.

Where to Find Momiji

Beginning this year, enthusiasts will be able to explore a range of Momiji dolls at their official website, lovemomiji.com. The website serves as a hub for collectors to discover different collections and engage with the creative community that surrounds the brand.

To witness the magic of Momiji firsthand, attendees are encouraged to visit TOMY at the New York Toy Fair, Booth Number 5907. This is a unique opportunity to see how these charming dolls create meaningful moments across the world.

About Momiji

Momiji is beloved for its vibrant collectible dolls that celebrate friendship, kindness, and connection. Each doll features a hidden fortune inside its feet and offers space to include a personal message or wish, promoting a shared connection among users. With a focus on creativity and community, Momiji has transformed the unboxing experience into an unforgettable moment for collectors.

About TOMY

TOMY International is a global leader in designing, producing, and marketing an extensive range of innovative toys under the TOMY® and Ertl® brands. Known for delivering high-quality products that cater to various age groups, TOMY's mission is to spread smiles worldwide through its engaging offerings. With a distribution network spanning over 25,000 retail outlets in North America, South America, Europe, and Australia, TOMY is dedicated to ensuring that delightful toys like Momiji reach fans everywhere.

The Future of Collecting

TOMY’s introduction of Momiji is set to revolutionize the collectible market in the U.S., establishing a brand that not only brings joy to its collectors but also emphasizes the importance of kindness and mindful connections in today’s fast-paced digital environment. Collectors and fans alike are invited to embark on this joyful journey with Momiji, where every doll brings a bit of loveliness to life.