#United States #Greenwich #Maternal Health #WINMaternity #Mirvie

WIN's Commitment to Maternal Health

In a significant development aimed at improving maternal health outcomes, WIN, recognized as the top benefits provider for family building and wellness in the nation, has expanded its maternal health program, known as WINMaternity. This expansion is predominantly focused on sophisticated approaches to early preeclampsia prediction and prevention, leveraging the cutting-edge capabilities of Mirvie's Encompass.

Addressing Maternal Health Challenges

WINMaternity's enriched support model comes in the wake of alarming statistics that estimate over 80% of maternal deaths are preventable. This program tackles prevalent complications, including preeclampsia, hemorrhage, and postpartum depression, through earlier and more tailored interventions. Some significant features of the expanded service include:
- 24/7 Nurse Advocacy: Continuous support through qualified nurse advocates who provide crucial care guidance anytime, anywhere.
- Virtual Access to Specialists: Members have immediate access to maternity specialists and community resources to enhance care quality.
- Biological Data-Driven Screening: Introductory screenings and assessments to identify risk factors early in the pregnancy journey.
- Engagement Rewards: Incentives to motivate proactive care and healthy habits during pregnancy and the postpartum period.

Partnership with Mirvie

The partnership with Mirvie represents a pivotal shift, incorporating a revolutionary blood test that allows for personalized assessments of preeclampsia risk—one of the most critical conditions affecting 1 in 12 pregnancies in the United States. Rates of this serious condition have notably doubled in the past decade and a half, corresponding to considerable health costs reaching up to $10 billion annually.

Mirvie's Encompass tool provides a comprehensive risk evaluation coupled with a proactive action plan guided by a responsive digital assistant. This empowers pregnant individuals to engage in their care proactively and encourages measures like at-home blood pressure monitoring through smart technologies that link directly to the WIN app, alerting care teams about concerning changes.

Expert Guidance in Maternal Health

To elevate WINMaternity’s clinical offerings, esteemed maternal-fetal medicine leaders Dr. M. Camille Hoffman-Shuler and Dr. Nicole Smith have joined the initiative. Their extensive expertise will ensure the program is grounded in high-quality, evidence-based care practices. Dr. Roger Shedlin, the CEO of WIN, stated, "Our maternal health solution signifies the next chapter in our mission to revolutionize the family-building experience." This approach blends heartfelt care with cutting-edge digital solutions, enhancing workforce support while improving health outcomes for expecting and new parents alike.

Successful Implementations and Client Feedback

Employers utilizing WINMaternity, including major corporations like Hertz, have reported positive experiences marked by increased employee engagement and satisfaction among those transitioning through pregnancy and postpartum phases. The Senior Director of Human Resources and Benefits at Hertz expressed enthusiasm about the collaboration, emphasizing the importance of quality support for employees' family-building journeys.

Comprehensive Family-Building Platform

The WINMaternity program seamlessly integrates into WIN's existing family-building ecosystem, which also encompasses fertility and healthy aging solutions. As organizations strive to provide inclusive health benefits that resonate with a diverse workforce, WIN is at the forefront of addressing the needs of a modern workforce spread across various generations.

Interested parties can learn about WINMaternity’s potential to support their workforce by visiting WINMaternity's website.

About WIN and Mirvie

Founded in 2000, WIN serves as the leading provider of family-building benefits, spreading its influence across more than 55 countries. This includes aiding over 500,000 families in navigating their fertility, maternity, and health journey. Mirvie, based in South San Francisco, is dedicated to employing scientifically robust methods to tackle the significant challenges present in women's health, particularly during pregnancy, ensuring a safer and healthier maternal experience for all.

With such transformative initiatives, WIN and Mirvie are setting new standards for maternal care, advocating for a future where every pregnancy is marked by safety and wellness.