UBQ Network Celebrates Its First Anniversary
The
UBQ Network, which operates under
DeltaTrak, has reached a significant milestone, marking its first anniversary with remarkable achievements in enhancing the agri-food industry. Launched only a year ago, the digital ecosystem has quickly gained traction, assisting retailers, producers, and exporters in managing vast quantities of perishable goods, while also promoting the adoption of digital cold chain solutions across diverse regions including North America, Latin America, Europe, and South Africa.
Rapid Global Adoption
In just 12 months, the UBQ Network has made impactful strides across four continents. One of the standout features of this initiative is its ability to extend the shelf life of high-value produce by up to
two additional days. This crucial improvement not only preserves product quality but also significantly reduces food waste, thereby addressing a pressing issue in the industry.
Ecosystem Expansion
The UBQ Network has expanded its ecosystem, now including collaborations with key industry players such as
Marsh for insurance services,
Blooms for produce factoring, and a focus on carbon emissions reporting. Additionally, features like commodity price prediction, compliance with FSMA 204 for traceability, and adherence to
GS1 standards have further strengthened the network's offerings.
Collaborations with Major Retailers
The UBQ Network has garnered the trust of many leading grocery chains and restaurants in the U.S., utilizing DeltaTrak’s state-of-the-art logistics solutions for real-time management of product quality. Furthermore, notable exporters, particularly within the global avocado and berry production sectors, have embraced these innovations to monitor shelf-life efficiently while navigating complex international trade channels.
Acknowledged as an Industry Leader
DeltaTrak's commitment to enhancing supply chain efficiency has not gone unnoticed, leading to their invitation to join the
International Fresh Produce Association's Supply Chain of the Future Steering Committee. This committee plays a pivotal role in guiding pilot programs and fostering innovation within the sector.
The innovations introduced through DeltaTrak's solution, which leverages
GS1 2D barcodes and Internet of Things (IoT) data, showcase an effective blend of technology and functionality designed to both optimize freshness and minimize product waste.
Future-Oriented Service Integration
The UBQ Network has also made significant advancements by integrating further industry-leading services:
- - Helios: Offers price prediction and supply disruption forecasting for over 75 commodities, providing vital insight for producers and retailers alike.
- - Starfish: Facilitates real-time traceability and shelf-life predictions through its FSMA 204 and GS1 EPCIS data integration.
- - BuyerDock: A GS1-certified solution employing 2D barcodes to track remaining shelf life with precision and transparency.
- - Fructidor: A trusted B2B platform that connects decision-makers across the global fresh produce industry.
Karl McDermott, Chief SaaS Officer of the UBQ Network, encapsulates the essence of their mission succinctly: "DeltaTrak built the UBQ Network to turn data into decisions. In just one year, we've proven that by connecting IoT sensors, cold chain logistics, finance, and risk management on a single platform, you don't just make the supply chain more efficient — you protect product value, cut waste, reduce emissions, and raise the global benchmark for freshness."
As the UBQ Network moves forward, its path seems promising, with the potential to further revolutionize the agri-food industry while addressing critical challenges related to food quality and waste management.