SBS Unveils Innovative Partnership with Roku for LaMusica TV

In a significant move for the Hispanic media landscape in the United States, Spanish Broadcasting System, Inc. (SBS) has announced a groundbreaking partnership with The Roku Channel. This collaboration is set to enhance the availability of audiovisual entertainment for Spanish-speaking audiences, making LaMusica TV accessible to millions.

LaMusica, SBS's top-ranked entertainment app, will expand its reach by broadcasting a variety of live content through LaMusica TV on Roku, which is the second most engaged app on the Roku platform in the U.S. The launch is scheduled for this summer, promising to deliver a 24/7 schedule of popular programming including live broadcasts of SBS's renowned radio shows and notable personalities. This initiative will not only enrich the Roku Channel content but also invite LaMusica's audience to discover the Roku streaming experience.

Key highlights of LaMusica TV's initial offering will feature beloved radio shows such as "El Vacilón de la Mañana" from WSKQ-FM in New York, the Raúl Brindis Show from KROI-FM in Houston, and Alex Sensation's MegaMix from WXDJ-FM in Miami. Additionally, popular personalities like El Terrible, Eddie One, and Chiquilín from KLAX-FM will be part of the lineup, along with a selection of SBS's successful formats from Puerto Rico, such as "El Despelote," "El Circo," "La Guerrilla," "Whatsup?" and "Mega Reguero."

Moreover, LaMusica TV aims to host live concert series, showcasing major events like Calibash, MiamiBash, and MegaMezcla, in addition to remarkable unplugged artist performances.

Raúl Alarcón, SBS Chairman and CEO, emphasized that this partnership represents a vital stride toward making audiovisual content more accessible and significantly broadens the company's audience. He stated, "This partnership reinforces LaMusica's evolution into a premier audiovisual entertainment destination and sets the stage for the dramatic growth of our audience. We look forward to working with Roku to expand the reach of LaMusica's award-winning content while simultaneously introducing the Roku platform to a new universe of Latino viewers."

Jennifer Vaux, Vice President of Content Acquisition at Roku, expressed enthusiasm regarding the partnership as well. She remarked, "The addition of LaMusica TV to our platform strengthens our position as a destination for inclusive and relevant entertainment. As our audience continues to grow and diversify, we are thrilled to offer even more content that serves our Spanish-speaking viewers."

The LaMusica app has proven its popularity as the leading Latino music app in the U.S., and this major distribution deal with Roku positions it for promising growth. LaMusica's robust collection of content aims to captivate and retain viewers, ensuring they stay entertained with a diverse array of offerings.

As SBS, founded in 1983, continues its commitment to providing quality content to the rapidly growing Hispanic audience, the collaboration with Roku marks a noteworthy development in its service expansion. The Roku Channel, launched in 2017, boasts an extensive library that includes over 80,000 movies and programs as well as 500 live television channels, making it a formidable player in the digital streaming arena.

In conclusion, the collaboration between SBS and Roku signifies an exciting advancement in Latino entertainment. With LaMusica TV on Roku, a whole new world of captivating programming is set to unfold, bringing viewers closer to the stars and shows they love, while enhancing the streaming platform's cultural offerings.