#Japan #Tokyo #Budweiser #Premium Beer #HAROSHI

Budweiser's Exciting Collaboration with HAROSHI

Budweiser, renowned for its premium lager, has forged a captivating partnership with contemporary artist HAROSHI, whose influence spans both the art world and street culture. This collaboration, designed to resonate with culture enthusiasts, was launched earlier in July 2023. To commemorate this exciting alliance, Budweiser is rolling out a scratch campaign across select locations in Japan, providing customers with a chance to win exclusive HAROSHI-designed glass tumblers starting September 25.

About the Campaign

The scratch campaign will be available at various Budweiser-serving venues in major cities including Tokyo, Kanagawa, Nagoya, Osaka, and Fukuoka. The initiative reflects Budweiser's tagline, "Beer isn’t just bitter," showcasing the brand’s commitment to intertwining the essence of culture and art. Starting on the designated date, patrons can enjoy the experience of tasting Budweiser while standing a chance to receive one of HAROSHI's unique tumblers.

The collaboration aims to broaden the appeal of Budweiser, drawing in a wider audience appreciative of both quality beer and artistic expression. Visitors are encouraged to join the fun and discover the engrossing world of HAROSHI alongside their favorite lager.

Details of the Campaign

• - Launch Date: September 25, 2023
• - Available Areas: Tokyo, Kanagawa, Nagoya, Osaka, Fukuoka
• - Prize: Limited-edition HAROSHI Glass Tumbler

For more details on the scratch campaign, visit the official Budweiser website and follow their social media channels for announcements.

Who is HAROSHI?

HAROSHI is a contemporary artist based in Tokyo, celebrated for his sculptures crafted from repurposed skateboard decks. His work embodies a fusion of modern art and street culture, establishing a distinct style that has garnered international acclaim. HAROSHI has hosted solo exhibitions at prestigious galleries such as Jeffrey Deitch in New York, StolenSpace Gallery in London, and NANZUKA UNDERGROUND in Tokyo. He regularly participates in significant international art fairs like Art Basel and Frieze Seoul, solidifying his global footprint.

His work resonates with artists and cultural icons worldwide, bridging fine art with subculture through themes of regeneration, individuality, and community, all vividly expressed through the medium of skateboards.

About Budweiser

As a leading beer brand enjoyed across six continents in approximately 85 countries, Budweiser continues to capture the hearts of many. Known for its tagline, “Beer isn’t just bitter,” Budweiser offers not just a drink but an experience marked by a smooth, refined taste that encourages moments of freedom and enjoyment. Since 2019, under the management of Anheuser-Busch InBev, Budweiser has embraced a self-production and distribution model, ensuring the quality of their premium lager has reached new heights. Through innovative branding and collaborations—including partnerships with fashion brands and engagements in various cultural sectors—Budweiser fosters stronger connections with its loyal consumers.

Stay updated through Budweiser's official website and follow them on Instagram, X (formerly Twitter), and YouTube for the latest news and campaigns.