#Japan #Tokyo #C&R Corporation #Color Psychology #Shigeru Shimada

Exploring Color Psychology: Free Online Seminar for Designers

On September 3rd, C&R Corporation is hosting a free online seminar titled Color Psychology for Creators Vol. 1. This seminar aims to provide designers across various fields—including web, film, gaming, advertising, publishing, fashion, and interior design—with valuable insights into the psychological implications of color choices. Now available for free via archived video, the session will delve into the complexities of color perception, emphasizing the dualistic nature of colors and introducing novel concepts such as 'Over-Negative' and 'Under-Negative' insights.

Importance of Color in Design

Color is not just a decorative element; it plays a critical role in design and branding. Often, clients and directors suggest color pairings based on common associations—red for passion, blue for trust—but this simplistic approach overlooks the inherent complexities and inherent contradictions of colors. Every color embodies both positive and negative facets. For instance, while red is often viewed as energetic, its overly intense application can invoke feelings of anger or aggression. This nuanced understanding forms the foundation of the seminar.

What the Seminar Covers

In this session, Shigeru Shimada, an experienced colorist and instructor, will guide participants through an exploration of color dynamics. The agenda includes:

• - Understanding the Spectrum of Colors: An introduction to 'Over-Negative' and 'Under-Negative' aspects of colors and how they affect perception.
• - Analysis of Color Strengths: A focus on red to illustrate how different shades can shift impressions.
• - Difficult Colors: Strategies for analyzing colors that typically resist negative associations, such as green, blue, and yellow.
• - Effective Communication Techniques: Tips on how to bridge the gaps in color-related discussions with clients or teams.

Skills You Will Acquire

By attending the seminar, designers will gain:

• - A refined ability to assess color choices from multiple perspectives.
• - Enhanced skills in articulating design concepts through compelling narratives.
• - Techniques to identify and avoid potential misinterpretations of color meanings.
• - Practical methods for quick color assessments that can be implemented immediately in design work.

Who Should Attend?

This seminar is particularly beneficial for:

• - Graphic, web, and video designers
• - Animators and interior designers
• - Fashion and industrial designers
• - UI/UX designers and marketers
• - Product designers wishing to deepen their understanding of color dynamics in their work

Event Details

• - Date: September 3, 2026
• - Time: 7:00 PM to 8:00 PM
• - Format: Online
• - Cost: Free
• - Capacity: 60 participants

For registration and further details, click here. Registration closes at 8:00 PM on September 3, 2026.

About the Speaker

Shigeru Shimada has spent over 11 years as a trainer and instructor after previously working in the travel and web industries. His passion for a theoretical understanding of color applications has led him to deepen his knowledge in personal colors and color psychology. As a male colorist, he has become a recognized figure in the industry, holding various certifications and leading seminars and discussions on the topic.

Get Involved

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C&R Corporation, established in 1990, is dedicated to enhancing the lifelong value of professionals and aiding clients in value creation across various creative fields. Join this engaging session to refine your design skills through the lens of color psychology!

Explore more about C&R here.