Macbee Planet Launches 'Research Pro' to Revolutionize Client Research and LPO

Macbee Planet Unveils 'Research Pro'

In a significant development aimed at transforming marketing processes, Macbee Planet, a prominent Japanese marketing firm based in Shibuya, Tokyo, has launched a new tool named 'Research Pro.' This innovative resource is designed to enhance various stages of client research, user persona creation, and Landing Page Optimization (LPO) by leveraging advanced generative AI technology.

Purpose and Goals of 'Research Pro'

Macbee Planet, founded and led by CEO Tomohiro Chiba, introduced this tool with the goal of maximizing productivity within its internal creative teams. The company is committed to the philosophy of making all marketing efforts results-driven. The primary aim of 'Research Pro' is to improve the efficiency of gathering and organizing essential information needed for services, thereby creating more time for production and client proposals. Notably, the company targets a reduction of research-related workloads by up to 60%, enhancing both the speed and consistency of the research and design processes.

Development Background

The need for 'Research Pro' arose from the challenges faced by Macbee Planet's creative teams during critical phases of service understanding, such as conducting market research, developing user personas, and optimizing landing pages. These processes often involve significant time and effort in collecting and organizing information, which can become bottlenecks affecting the speed and depth of production. Recognizing these challenges, the company sought to build an internal tool that would streamline these initial research and design phases.

Key Features of 'Research Pro'

Comprehensive Market Analysis

'Figure Pro' is designed to analyze and investigate strengths, competitors, and user attributes based on company and service names. This capability enhances the understanding of proposals during the project initiation phase. Furthermore, it allows for evidence-based persona design and analysis, facilitating the development of targeted appeals and new personas that meet market demands.

Streamlined LPO Processes

For Landing Page Optimization, the tool can dissect and extract elements from specified URLs, enabling the analysis of both the company’s and competitors' landing pages. By understanding the features and organizing key points, teams can easily identify strengths and weaknesses in comparison to competitive landing pages.

Video Analysis Capabilities

As an added feature, 'Research Pro' can extract talk scripts from videos, providing a practical reference for scriptwriting and content creation. This functionality assists teams in better understanding video content, leading to enhanced creative outputs.

Future Outlook

With 'Research Pro', Macbee Planet aims to transform the creative team's research-related work by reclaiming up to 60% of their time, allowing for increased focus on production and improving output quality. Furthermore, the company plans to introduce additional functionalities based on feedback, including:

- Customer journey analysis based on personas.
- Support for vertical video format and script creation.
- Improvement suggestions for LPO derived from URL inputs.
- Tabular output for competitor analysis in service research.

These advancements point toward a future directed by data-driven insights, with automated suggestions for enhancing videos, static images, and landing pages based on past performance metrics. Additionally, the potential for offering 'Research Pro' as an external service is being considered to broaden its accessibility.

About Macbee Planet

Macbee Planet operates under the principle of providing performance-based marketing across awareness, acquisition, and retention stages of the customer funnel. With proprietary tracking technology, the company utilizes data, technology, and consulting expertise to predict customer lifetime value (LTV) and optimize return on investment (ROI), effectively minimizing client risk while facilitating superior customer acquisition.