Verkada Welcomes Mark Coates as New VP for European, Middle Eastern, and African Divisions

Verkada's New Leadership: Mark Coates Steps In as VP of EMEA

In a significant move to bolster its international presence, Verkada, a pioneer in AI-driven physical security technologies, has appointed Mark Coates as Vice President of EMEA (Europe, Middle East, and Africa). This appointment is expected to drive the company's strategic efforts to expand its footprint across these vital regions, in response to the increasing demand for modernized security solutions among enterprises.

Experienced Leadership Driving Change

Verkada's Chief Revenue Officer, Eric Salava, commented on Coates' appointment, emphasizing the critical nature of the EMEA region for the company's strategic objectives. He noted that the appointment reflects Verkada's commitment to meeting the needs of rapidly growing enterprises seeking advanced physical security solutions. “Mark brings a wealth of experience and a deep understanding of the tech landscape,” Salava stated. “We are thrilled to have him on board to lead our initiatives in this key market.”

Coates joins Verkada with an impressive track record, boasting nearly three decades of experience in enterprise technology and security. His previous role was with Gigamon, where he served as the Vice President for EMEA. There, he successfully restructured the organization, leading to a remarkable double-digit revenue growth and consistently achieving record performances during his tenure from 2022 through 2024.

Before Gigamon, Coates played a vital role as Vice President of North and West EMEA at Digital Realty, where he was instrumental in achieving a significant revenue increase and aided in the integration of Interxion following a substantial acquisition deal.

A Strategic Vision for Future Growth

As Coates takes the helm of Verkada's EMEA operations, he is determined to build on the momentum established by his predecessor, Ardon Anderson. Under Anderson’s leadership, the EMEA division of Verkada experienced exponential growth, expanding the business by over 700% and launching successful operations in emerging markets across the Middle East, DACH (Germany, Austria, and Switzerland), and Southern Europe.

Reflecting on his vision for the future, Coates remarked, “Verkada stands at the forefront of revolutionizing physical security by replacing outdated, fragmented systems with an integrated, AI-driven, cloud-based platform.” He is optimistic about the scalability and efficiency that this model offers to organizations striving to safeguard their environments in a constantly shifting landscape.

Coates will be an essential figure at VerkadaOne, scheduled for March 19, 2026, in London. During this event, he will engage with industry experts and partners, addressing the latest trends in cloud-based physical security technologies.

The Future of Security with Verkada

Verkada’s approach to physical security revolves around simplifying complex security challenges with innovative products, including video security cameras, access control systems, environmental sensors, alarms, workplace management solutions, and intercoms. With a reputation built on trust, Verkada serves over 30,000 organizations in 171 countries, making it a leading choice for seamless, efficient security management.

This strategic appointment of Mark Coates is not just a shift in leadership; it represents Verkada’s commitment to innovation and excellence in emerging markets. As Coates steps into this role, the security landscape within the EMEA region is poised for significant transformation, aligning with Verkada's mission to enhance safety and operational efficiency through intelligent technology.

For more information about Verkada and its offerings, visit www.verkada.com.