#Japan #Tokyo #Wan de Rue #Aqua Tech #Pet Lifestyle

Wan de Rue: A New Chapter in Pet Lifestyle Design

In an exciting development for pet lovers, Aqua Tech Ltd., a company based in Meguro, Tokyo, has announced the launch of its fully owned subsidiary, Wan de Rue. This innovative lifestyle brand aims to blend the narratives of pet and human lives, allowing them to share their stories in a whimsical manner. With a capital of 10 million yen and a dedicated team of two executives, Wan de Rue is set to carve a unique niche in the pet industry.

The Concept Behind Wan de Rue

At the heart of Wan de Rue lies a fascinating fantasy theme: “the city where dogs have jobs.” This creative narrative serves as the foundation for a range of products, including hats, care items, and engaging storytelling content. The brand invites pet owners to imagine a world where their furry friends embark on adventures while they are asleep or waiting at home. Wan de Rue encourages a reimagining of everyday life by infusing imagination and storytelling into the shared moments between pets and their owners.

Upcoming Exhibition at Pet Expo 2026

Excitingly, Wan de Rue will be making its debut at the Pet Expo 2026 in Yokohama from January 10 to 12, 2026. At this event, visitors will have the opportunity to immerse themselves in the brand's whimsical world through a carefully designed booth that prioritizes photography and video recording.

Media representatives are welcomed to explore the brand's vision and future plans during the exhibition. Wan de Rue is dedicated to fostering connections with the press, allowing for in-depth discussions about its launch and growth strategies.

Featured Collections and Products

Wan de Rue plans to showcase several products during the expo, highlighting its unique brands and offerings.

Petit Chapeau

The Petit Chapeau line, which translates to “Little Hat,” features fashionable accessories for dogs, designed with the theme of “a hat shop for gentlemen.” The collection includes dapper newsboy caps modeled by Junior, a charming male Cavapoo who is passionate about wearing hats. Junior attributes his love for hats to a meaningful gift from his owner, setting the stage for a deeper narrative where he embraces his role in the hat shop. The iconic Birdie Classic cap, designed by the legendary golfer Birdie, continues to be a beloved staple among style-conscious pet owners.

• - Sizes: SS/S/M/L
• - Colors: Good Boy Beige, Mellow Berry, Gentle Blue, Smart Green, Marine Boy

The Good Boy Bow

This charming bowtie is an essential accessory for special gatherings with furry friends. The story behind the bowtie captures the joy and excitement of dress-up days, emphasizing the bond between pets and their owners as they share these special moments. Available in varied colors like Green, Blue, and Beige, this bowtie lets pets express their personality for every occasion.

• - Colors: Good Boy Beige, Mellow Berry, Gentle Blue, Smart Green, Marine Boy

Pawmacy

Pawmacy introduces a soothing care brand themed around “herbal pharmacy,” which will feature products like paw balm and brushing mist. The star ingredient, “Lavande de Princesse,” is a blend personally crafted by Princess, a female Cavapoo who dreams of creating her unique scent. This project showcases the nurturing bond between pets and their owners, adding a personal touch to grooming routines.

Future Endeavors

Looking ahead, Wan de Rue has exciting plans that include golf competitions pets can participate in, and bus tours designed to let owners and their dogs experience the brand's unique world firsthand. A pop-up event in Karuizawa in the summer of 2026 will feature collaborations with various brands, further enriching the experience in a natural setting.

As Wan de Rue positions itself as a brand that cherishes the time spent between people and their dogs, it looks forward to implementing various initiatives that fuse storytelling with real-life experiences. Stay tuned for what promises to be an enchanting journey into the world of Wan de Rue!

Company Overview

Aqua Tech Ltd.
Representative: Kento Owada
Location: 1-12-6 Higashiyama, Meguro-ku, Tokyo
Business: Renting and Selling Satellite Communication Equipment
Website: aqua-tec.jp
Contact: [email protected]

Wan de Rue Inc.
Representative: Kento Owada
Location: 1-12-6 Higashiyama, Meguro-ku, Tokyo
Business: Planning, Manufacturing, and Selling Pet Products
Website: About Wan de Rue
Contact: [email protected]