#Japan #Disney #Chiyoda #Elleair #i:na Tissue

Disney Magic in Everyday Life: Elleair i:na Tissue Film-Less

On July 1, 2025, Elleair will launch the highly anticipated i:na Tissue Film-Less featuring beloved Disney characters. Made by Daio Paper Corporation, based in Chiyoda, Tokyo, this unique tissue product aims to bring joy and warmth to everyday moments while championing environmental responsibility. The designs include fun characters like Stitch from the live-action adaptation of Lilo & Stitch, Mickey and Minnie Mouse, and Pooh from Winnie the Pooh.

The Vision Behind the Product

The introduction of the i:na Tissue series stems from a desire to uplift daily lives with products that are aesthetically pleasing and functionally superior. Previous iterations featured characters from Toy Story and Winnie the Pooh, receiving enthusiastic responses from various generations. Consumers shared sentiments such as, “The designs are adorable and instantly brighten my day!” This year’s new release focuses on the live-action hype surrounding Lilo & Stitch, creating a lively presentation that transforms any space into a cheerful environment.

Consumer research reveals that ease of use and environmental considerations rank highly as purchase priorities for tissue products. Acknowledging these factors, the team designed the new film-less box that not only enhances usability but also significantly reduces plastic consumption. This innovative design helps eliminate the inconvenience of sorting waste during disposal, aligning with modern sustainability practices.

Product Features

The Elleair i:na Tissue Film-Less includes a special package featuring popular Disney characters rendered in gentle pastel colors: blue, pink, orange, yellow, and green. This charming palette integrates seamlessly into home décor, bringing a joyous touch to any room.

Moreover, the tissue's unique dispensing mechanism, protected under a pending patent, ensures that tissues are easy to access while minimizing the chances of them falling into the box. This novel approach also marks a 26% reduction in plastic use compared to traditional products, reflecting Elleair's commitment to minimal environmental impact.

Key Features of the Product:

• - Availability: This special edition will be released nationwide (except Hokkaido) in a limited quantity, comprising five packs of 150 tissues each at an open price.
• - Eco-Friendly Design: By omitting the film from the dispensing hole, the product becomes more environmentally friendly and easier to dispose of responsibly.
• - Softness and Comfort: Made from 100% pure pulp, the tissues promise to provide a soft and pleasant experience, suitable for everyday use.
• - Compact Size: Designed to fit a variety of spaces, making it perfect for homes, schools, or offices.

The launch will be accompanied by marketing that evokes excitement and encourages consumers to appreciate both the decorative and practical aspects of the i:na Tissue.

A Commitment to a Sustainable Future

Daio Group has always been passionate about creating a better future for global citizens through its philosophy of weaving kindness into the world. Their vision emphasizes health, quality of life, and planet restoration, which reflects in the ambitions for the i:na Tissue line. By integrating SDGs objectives – such as responsible consumption and marine conservation – into their product development, they strive to contribute to a sustainable society through compelling products.

As the release approaches, fans of Disney and sustainability alike can look forward to using these delightful tissue boxes that not only serve a practical purpose but also spread happiness and support eco-conscious living.

Contact Information

For inquiries about the product, customers can reach Elleair’s customer service at 0120-205205 (excluding weekends and holidays) or visit the official website here.