#South Korea #Seoul #Paris Baguette #Tottenham Hotspur #Son Heung-min

Paris Baguette Forms Official Partnership with Tottenham Hotspur FC

Paris Baguette, a renowned bakery brand from the SPC Group, has taken a significant step in expanding its reach by signing an official partnership with English Premier League club Tottenham Hotspur. This initiative aims to leverage sports marketing as a driving force for enhancing the brand's visibility on European and global stages, particularly in the UK.

The partnership comes at a time when Tottenham Hotspur is enjoying a rising profile internationally, bolstered by star players such as South Korea's Heung-min Son, who also serves as the team captain, and promising talents like Yang Min-hyeok. The collaboration seeks not only to elevate brand awareness of Paris Baguette but also to enhance customer engagement across various markets, both domestically and worldwide.

Currently, Paris Baguette operates over 600 outlets across 14 countries, spanning Europe, North and South America, and Asia. The bakery recently launched its first European franchise location in London’s bustling Canary Wharf area, known for its vibrant urban atmosphere. The partnership with Tottenham presents a unique opportunity for Paris Baguette to leverage the football club's resources, including access to the team and its players for various marketing campaigns.

Plans are already in place to feature Paris Baguette coffee at Tottenham's home games, creating a unique fan experience. Moreover, promotional activities will include social media content featuring key players, which aims to resonate with both local and global audiences. Paris Baguette is also set to unveil a range of new products featuring team and player motifs, such as specialty breads, cakes, and desserts. Fans will have the chance to attend events where they can win tickets to games, further integrating the brand into the sporting culture.

Ryan Norys, the Chief Revenue Officer of Tottenham Hotspur, expressed excitement about this partnership, stating, “We are thrilled to partner with Paris Baguette, an exciting and emerging brand that enriches our diverse food and beverage offerings on match days while engaging our Asian fan base with exciting content.”

Hur Jin-soo, the CEO of Paris Baguette, emphasized the significance of this collaboration, stating, “Partnering with the world-famous Tottenham Hotspur is a fantastic opportunity to showcase the exceptional taste and quality of Paris Baguette to customers in Korea, the UK, and worldwide. We aim to deliver new value and enjoyment to our customers and fans globally through this unique blend of sport and bakery.”

In conclusion, the partnership between Paris Baguette and Tottenham Hotspur FC signifies a blending of culinary arts and sports, paving the way for innovative campaigns designed to capture the hearts of fans and customers alike. Such strategic moves reflect the evolving dynamics of brand marketing in today's globalized marketplace.