#Japan #Tokyo #KURAND #Tig #Paronym

Seminar on Effective Short Video and Live Streaming Strategies

On August 5, 2025, at 16:00, Paronym Inc., a leader in interactive video solutions, will host a hybrid seminar both online and offline in Tokyo. This event features KURAND, an online sake retailer known for its unique selling approach, who has achieved a remarkable 270% improvement in conversion rate in just 12 days after implementing the Tig technology. This is an incredible opportunity for those interested in enhancing their e-commerce strategies through live commerce and short video content.

Overview of the Seminar

The seminar aims to provide participants with practical insights into how KURAND has effectively utilized the Tig platform, specifically Tig LIVE and Tig Short. Attendees will hear about the innovative methods behind their successful video campaigns that led to substantial results, making it suitable for professionals struggling with low conversion rates in D2C and e-commerce ventures.

What to Expect?

During this informative session, there will be discussions on:
1. Real-Time Case Studies: Hear from professionals at KURAND about their journey implementing Tig technology and the immediate improvements they witnessed.
2. Differences Between Conventional SNS Videos and Tig: Understand the distinct advantages that interactive video technology offers.
3. Successful Strategies: Learn about the clever production techniques that contributed to KURAND's achievements and how they transformed user engagement through entertaining content.
4. The Importance of Live Streaming: Dive into the relevance of live streaming in today’s digital landscape and how KURAND has leveraged this to communicate effectively with its audience.

Ideal Attendees

This seminar is especially beneficial for:

• - E-commerce professionals looking to boost conversion rates.
• - Anyone uncertain about how to market complex products through video.
• - Social media marketers not seeing tangible results from live streaming efforts and seeking new methods.
• - Individuals or teams considering the integration of live commerce into their strategy as they anticipate the upcoming trend in 2025.

Event Details

• - Date and Time: August 5, 2025, from 16:00 to 17:15 (doors open at 15:45).
• - Format: Hybrid (Offline at Daiho Co. Tokyo Office, Online via Zoom)
• - Participation Fee: Free (Pre-registration required)
• - Organizer: Paronym Inc.

Program Agenda

Part 1: KURAND and Paronym Joint Session
'How Tig Brought About a 270% Improvement in CVR in Just 12 Days'
Speakers:

• - Momoka Zenida, KURAND's Marketing Team
• - Michio Kobayashi, CEO of Paronym Inc.
• - Akiki Sakamoto, Customer Success Leader at Paronym Inc.

Part 2: Leveraging Customer Dialogue in Marketing
Discussion on creating better brand experiences through dialogue with customers. Featured speakers will include strategic planners from Daiho Co. focusing on utilizing customer conversations to boost engagement and sales.

Interactive Video Technology - Tig

Tig enables a seamless experience where users can engage with video content interactively. By simply touching items within a video, users can access essential information leading to a direct purchase or next action without any confusion. With Tig, the transition from interest to action becomes intuitive.

About Paronym Inc.

Established in November 2016 and located in Chuo, Tokyo, Paronym aims to redefine communication through their innovative video technology. With a strong commitment to enabling equitable access to information contained within videos, they strive to eliminate barriers associated with traditional searching methods, enhancing the overall viewer experience.

For further details and to register for the seminar, please visit the designated Peatix page.