Mastering the Use of Customer Voices to Navigate Reputation Risks in 2026

Effectual’s Upcoming Seminar on Customer Voices

On January 27, 2026, at noon JST, Effectual, headquartered in Minato, Tokyo, will host an online seminar titled “Mastering the Use of Customer Voices: Navigating Reputation Risks and Insights from SNS, Reviews, and Call Logs”. This event is free of charge and focuses on the critical analysis of various forms of user-generated content (UGC) that businesses receive daily.

The Importance of Customer Voices

In today's digital age, companies accumulate vast amounts of customer feedback through social media, online reviews, and call logs. Often, this data is merely viewed as numbers and ratings, failing to provide actionable insights that can influence revenue or highlight potential crises. However, advancements in AI are enabling businesses to analyze extensive text data to identify both profitable customer demands and risks that could lead to reputational harm simultaneously.

The seminar aims to cover strategies for distinguishing between helpful UGC and harmful signals that precede crises. Participants will gain practical insights into:

- Recognizing Positive UGC: Identifying good user-generated content that can drive sales.
- Spotting Early Warning Signs: Detecting negative UGC that indicates mounting risks before they escalate.
- Uncovering Hidden Insights: Understanding risks and insights that surveys alone cannot reveal.

Event Details

- Title: Mastering the Use of Customer Voices: Navigating Reputation Risks and Insights from SNS, Reviews, and Call Logs
- Date & Time: January 27, 2026, from 12:00 PM to 1:00 PM JST
- Format: Online
- Cost: Free (Pre-registration required)
- Archive Broadcast: Available on January 28 and February 4, 2026
- Registration URL: Register Here

Speakers

Ryō Hatakeyama
Group Manager of the Visualization Innovation Sales Group at Plus Alpha Consulting, Ryō Hatakeyama joined the firm in 2020. As a sales consultant, he focuses on enhancing sales and brand awareness through effective SNS marketing and utilization of Voice of the Customer (VoC). His expertise includes addressing challenges in AI and DX by analyzing X (formerly Twitter) data, internal VoC, and purchasing data to improve marketing strategies and brand development.

Yōsuke Watanabe
Executive Officer at Effectual, Yōsuke Watanabe joined the company after his tenure at Eltes and has been instrumental in web risk management and supporting over 700 businesses with store traffic. He has held the position of Executive Officer since August 2022.

Company Overview: Effectual

- CEO: Toshinaka Tanaka
- Location: 5F, 3-4-7 Minamiaoyama, Minato, Tokyo
- Founded: November 25, 2014
- Capital: 450,298,060 JPY
- Business Scope:

- Management of reputation risks through online reputation management services.
- Monitoring web-based crisis risks and defamation through Mimamorn.
- Providing guidelines and checks for advertising content.
- Developing and offering LOCATION CONNECT, a SaaS product that centralizes management of reviews and improves store traffic.
- Offering a service called LP Hōdai for unlimited creation of landing pages at a flat rate.
- Engaging in MEO measures and more.