#Japan #Tokyo #Lifestyle Brand #backpacks #Laura Ashley

Discover the Timeless Beauty of Laura Ashley's Backpack Collection

Laura Ashley, the renowned British lifestyle brand, is excited to announce the launch of its captivating backpack collection designed for children, inspired by the beauty of nature found in the UK. The pre-order sales will begin on June 24, 2026, through the official online store of Lifestyle Innovation Co., Ltd., a part of the World Group.

Founded in 1953 in London, Laura Ashley has built a legacy around original textiles that draw from UK history and nature, transforming everyday living spaces into beautiful and rich environments. This beloved global brand currently operates 13 stores, primarily in department stores across Japan.

The backpacks are crafted in collaboration with KatoTadashi Co., a reputable manufacturer specializing in high-quality backpacks since 1887. Each piece in the collection embodies the elegance and classical aesthetics of Laura Ashley while ensuring essential functionality for children throughout their six years of school. These backpacks will serve as cherished items for families celebrating the notable milestone of school enrollment.

Product Details

Parfait Collection (Available for Pre-Order for 2027 Academic Year)

• - Price: ¥102,300 (tax included)
• - Colors: Blush Pink, Duck Egg Mint, Sugar Violet, Dusky Pink, Chocolate
• - Material: Artificial leather
• - Design: Cube-shaped (wide)
• - Size: Fits A4 flat files
• - Weight: Approximately 1,280g
• - Hardware: Light gold
• - Packaging: Ivory gift box

Selene Collection (Available for Pre-Order for 2027 Academic Year)

• - Price: ¥102,300 (tax included)
• - Colors: Dove Gray, Apricot, Eau de Nil, Pale Iris, Midnight Navy
• - Material: Artificial leather
• - Design: Cube-shaped (wide)
• - Size: Fits A4 flat files
• - Weight: Approximately 1,230g
• - Hardware: Light gold
• - Packaging: Ivory gift box

For those keen on more information regarding purchasing details, please refer to the website regarding warranty information. The warranty will begin in April, coinciding with the start of school, covering simple repairs such as rivet replacements and stitching unraveling for one year at no charge. For repairs thereafter, additional charges may apply, ensuring the availability of parts for six years for your peace of mind.

Special Pre-Order Campaign

To celebrate the launch of the backpack pre-orders on Laura Ashley's official online store, the first 20 customers who purchase any Laura Ashley backpack will receive a complimentary set of two handkerchief towels. This is a perfect opportunity to adorn your child's new journey with a special gift, so be sure to take advantage of this campaign!

• - Campaign Overview:

- Eligible Products: All Laura Ashley Backpacks
- Benefit: Set of two Laura Ashley handkerchief towels
- Eligibility: Customers purchasing eligible products
- Quantity: First 20 customers only
- Campaign Dates: June 24, 2026, onward (until supplies last)

Product Availability

• - Official Online Store: Laura Ashley Store
• - Note: The products are not available in physical stores.

Connect with Us:

• - Instagram: @lauraashley_japan_official
• - X: @ShopLauraashley

Company Information

• - Name: Lifestyle Innovation Co., Ltd. (World Group)
• - Representative: Hidetaka Kizu
• - Headquarters: 1-18-18 Ebisu, Shibuya-ku, Tokyo, 150-0013
• - Corporate Website: World Group Corporate
• - Official Online Store: World Group Store

For further inquiries, please contact Ayako Shirakawa via email at [email protected].

Laura Ashley: A blend of elegance, history, and contemporary design.