KDDI Adopts 'COMPANY' HR System for Enhanced Employee Engagement
KDDI Corporation, a leading telecommunications operator in Japan, has begun utilizing the advanced HR system, 'COMPANY Talent Management' series, also known as CTM2.0. This initiative is in line with KDDI’s medium-term management strategy, 'Power-to-Connect 2028,' aimed at being a front-runner in the societal implementation of AI labor and living capabilities. A cornerstone of this strategy is the method of value creation through cultural integration called 'Fusion,' which includes an essential pillar known as 'HR Fusion.'
The adoption of CTM2.0 aims to create a foundation that balances the envisioned company image of 'a company where employees can passionately challenge themselves' with 'growth of business and human resources.' By integrating diverse skills and experiences across organizational boundaries, KDDI seeks to cultivate a culture of celebration and collaboration, ensuring that all employees contribute to its business growth.
Shift in Talent Management Approach
As KDDI deepens its 'job-based HR system,' a necessary transition has emerged within the talent management framework. The shift moves from merely identifying human resources to aligning individual growth with organizational growth. In this new framework, the company is tasked with offering career goals and pathways based on required resources, skills, and personnel outlined in its business strategy. Employees will be encouraged to proactively select and pursue pathways that foster their growth.
In supporting this career development initiative, KDDI implemented CTM2.0 which features AI-enabled tools that recommend optimal goals and career paths tailored to each employee's circumstances, thus supporting autonomous growth.
Expected Impact: Visualization of Passion to Promote Challenges and Collaboration
The functionality of CTM2.0 extends beyond merely cataloging skills and work experience. It includes a mechanism for employees to share what currently excites them through 'passion tags.' This enhancement aims to improve the ease of talent searches and publishing such information company-wide, deepening the understanding of oneself and others within the organization.
As employees can more easily identify opportunities where their strengths can be utilized and connect with like-minded colleagues, this will encourage challenges and collaborations that transcend departmental boundaries.
Insights from KDDI's Leadership
In selecting the new talent management system, KDDI prioritized creating a platform not merely for data accumulation but as a system that promotes active engagement among employees and fosters connections across the organization. The incorporation of AI capabilities is expected to reduce the input burden on employees while facilitating rediscovery of their potential and value. KDDI recognizes that as efficiencies improve in an AI-driven society, the importance of human connections and relationships will continue to grow. The organization aspires to cultivate a workforce where each individual harnesses their humanity and expertise to improve one another and ultimately contribute to sustainable business growth and social issue resolution.
KDDI's Director of Human Resources Strategy, Mr. Sou Suzuki, expressed strong hopes for the transformative potential of these initiatives.
About WHI Holdings and 'COMPANY Talent Management' Series
WHI Holdings aims to create a society where each individual can truly demonstrate their value through its integrated HR system 'COMPANY.' The 'COMPANY Talent Management' series is designed to meet the unique organizational needs of Japanese corporations, capable of accommodating the visualization, evaluation, and development of human capital, including flexible function support for job-type employment. With advanced AI features and a user-friendly UI/UX, the 'COMPANY Talent Management' series works to accelerate decision-making for organizations while simultaneously enhancing individual growth.
To learn more about 'COMPANY Talent Management' series, visit
COMPANY Talent Management.
WHI Holdings is committed to realizing its mission under the corporate brand 'True Value for People.' Since 2020, it has driven its 'HCM Full Suite' initiative to provide integrated services centered around 'COMPANY.' For more information on WHI Holdings, visit
WHI Holdings.