#Japan #Tokyo #Customer-Centric #M-Force #Marketing College

Introduction to the Course

Starting September 24, 2025, M-Force Inc. will launch the second term of its highly successful program called 'Customer-Centric Marketing College.' This exclusive paid course consists of 10 sessions aimed at professionals eager to deepen their understanding of customer-centric marketing approaches. Over the course of 15 hours, facilitated by a former executive from P&G Japan, attendees will benefit from interactive lectures designed to impart practical marketing skills directly applicable in their work.

Insights from Participants of the First Term

Feedback from participants in the first term has been overwhelmingly positive, with 88.9% expressing that they feel the insights gained could be implemented immediately in their work. Here are some remarks from attendees:

• - ”I gained valuable frameworks that cannot be learned through textbooks or in-house training.”
• - ”I feel we can unify our marketing language within the company.”
• - ”The course helped me organize my thoughts from strategy to execution and validation comprehensively.”
• - ”The practical materials, such as checklists, were incredibly useful for immediate application.”
• - ”I finally understood why simply changing the 'HOW' does not lead to better results.”
• - ”The interactive format exceeded my expectations, and my questions were answered thoroughly in real-time.”

Why This Course Matters

In the ever-evolving landscape of consumer behavior, businesses must adapt to diverse needs and ensure sustainable growth by deeply understanding their customers. The Customer-Centric Marketing College is designed to equip marketers and business planners with the tools essential for crafting effective marketing strategies that resonate with their audience. M-Force has a rich history of supporting various businesses by standardizing methods like '9segs' and 'N1 Analysis.' This college offers a structured learning experience that covers the foundational 'designs' of customer-centric marketing, offering actionable insights tailored to different categories and brands.

Curriculum Overview

This 10-part series includes:
1. Introduction to Customer-Centric Marketing
- Understanding the principles of effective marketing.
2. Creating Customer Strategy (Theory)
- Defining your target audience (WHO) and value proposition (WHAT).
3. Creating Customer Strategy (Practical)
- Analyzing customer strategy through real-world case studies.
4. Concept Development (Theory)
- Developing concepts based on customer strategy.
5. Concept Development (Practical)
- Building concepts through practical exercises.
6. Creating the 4Ps (Part One)
- How to create strategies and concepts based on the 4Ps of marketing.
7. Creating the 4Ps (Part Two)
- Continued exploration of the 4Ps methodology.
8. Marketing PDCA
- Measuring strategy and campaign effectiveness for continual growth.
9. Application Session: Case Study 1
- Learning approaches tailored to specific brand challenges.
10. Application Session: Case Study 2
- Further exploration of practical approaches to marketing challenges.

Additional Course Details

• - Format: Online sessions (some workshops may be included)
• - Duration: September 24, 2025, to November 26, 2025 (Total of 10 sessions)
• - Fees: 150,000 yen per participant
• - Eligibility: Open exclusively to marketers, business planners, and executives within corporations.

For more information and to register, please visit M-Force's website.

About M-Force

Founded by marketing experts with significant experience in brand management at P&G and other companies, M-Force Inc. aims to assist organizations in the effective implementation and operation of customer-centric marketing strategies. The company provides reliable, reproducible marketing frameworks through unique methods and tools such as '9segs®,' 'N1 Analysis®,' and 'Concept Logic.'

Company Name: M-Force Inc.
CEO: Yu Nagai
Established: January 2019
Location: 2-16-1 Konan, Minato-ku, Tokyo, Shinagawa East One Tower 13F
Official Website: M-Force Inc.
For inquiries related to this course: M-Force Seminar Operations Office
Email: [email protected]