#Japan #Tokyo #Recruitment #Remodeling #Chokusai

Transforming Recruitment in the Remodeling Industry with Chokusai

The remodeling industry is facing a significant labor shortage, with companies often relying on large job recruitment platforms for their hiring needs. However, Chokusai, a specialized recruitment service offered by Korekara Co., Ltd., is changing this landscape by allowing companies to attract talent through their unique appeal rather than traditional methods. The service was recently highlighted in the renowned industry publication, Remodeling Industry Newspaper, in its January 12, 2026 issue.

The Challenge of Labor Shortages

The construction and remodeling sectors are grappling with several challenges, including an aging workforce and a lack of younger workers. The statistics are striking, showing that approximately 36% of the workforce is over 55 years of age, creating a pressing need for innovative recruitment strategies. One such success story comes from Yokoyama Construction Corporation, whose recent adoption of Chokusai led to a substantial improvement in their hiring processes. By pivoting from outdated recruitment methods to a model emphasizing shared values and cultural alignment, they successfully recruited young talent in just one month.

The Importance of Direct Hiring

This success story has sparked discussions about the importance of direct hiring methods. By prioritizing a company’s values and culture, firms can attract candidates who resonate with their mission. Chokusai leverages advanced targeting capabilities that analyze the traits, backgrounds, and behaviors of current employees to find potential candidates who share similar attributes.

Key Benefits of Chokusai

1. Effective Targeting: Chokusai uses AI to identify individuals who match the company's ideal candidate profile based on the characteristics of existing employees. This method maximizes the chance of finding candidates who will thrive in the company environment.

2. Engaging Passive Candidates: By utilizing everyday social media platforms, companies can connect with previously unreachable talent pools. Through strategic job postings and branding efforts, potential candidates discover companies they wouldn’t typically consider, sparking their interest and awareness.

3. Direct Applications: Candidates can directly visit the company’s hiring website to apply, allowing them to thoroughly understand the business's values and goals before submitting their applications. This reduces competition-related stress and enhances mutual understanding during interviews, leading to better retention and satisfaction post-hire.

Expert Insights

As noted by Takuya Kawamura, Executive Officer at Korekara, Chokusai was born from their own recruitment challenges. Previously relying heavily on job boards and agency services, they faced issues with candidate quality and retention rates. After adopting the direct hiring framework Chokusai provides, they saw remarkable improvements in both the caliber of applicants and the overall success of their recruitment efforts. Kawamura encourages other companies facing recruitment difficulties in sectors like remodeling to consider this innovative method.

About Chokusai

Chokusai is designed to streamline the recruitment process by connecting companies directly with candidates who have similar characteristics to their successful employees. By utilizing social media and web platforms, it creates a more engaging and effective recruitment experience.

For more information about Chokusai, visit Chokusai Service Site.

About Korekara Co., Ltd.

Located at 160-0004 in the Shinjuku area of Tokyo, Korekara Co., Ltd. is spearheaded by CEO Yusuke Imaizumi. The company specializes in developing and operating the direct hiring tool Chokusai, alongside providing EC consulting and programming classes. For inquiries related to this topic or media coverage, please contact our PR representative, Rinriko Matsumoto by phone at 03-5363-1966 or via email at [email protected].