#Japan #Tokyo #auto insurance #Repro Booster #SOMPO Direct

Repro's Breakthrough Impact on SOMPO Direct's Auto Insurance

In a significant development in the realm of digital marketing solutions, Repro Inc. unveiled the impressive results following the implementation of the 'Repro Booster' on SOMPO Direct Insurance's auto insurance website. This strategic move significantly enhanced the website performance, particularly on the 'Adult Auto Insurance' application site, a key offering managed by SOMPO Direct Insurance, a part of the SOMPO Holdings group.

SOMPO Direct Insurance has recognized the importance of a fast-loading website. They discovered that their application site was facing challenges regarding speed, which had been noted by customers through feedback regarding slow loading times. Understanding that their website is not merely a source of information but the first point of interaction with potential customers, they deemed it essential to improve this aspect to enhance user experience and minimize the risk of lost business opportunities.

By opting for 'Repro Booster', SOMPO Direct Insurance aims to tackle these issues without significantly altering their existing development schedules or incurring high operational costs. The 'Repro Booster' has been designed to facilitate rapid deployment, requiring only the installation of a tag to instantly improve loading speeds, harnessing patented technology to achieve such outcomes.

Key Results Achieved with Repro Booster

Empirical data following the implementation of the 'Repro Booster' highlights remarkable improvements in the overall speed of the 'Adult Auto Insurance' application site. This includes a faster transition speed to the quote page, one of the crucial components in the customer journey. Notably, essential performance metrics like FCP (First Contentful Paint) and LCP (Largest Contentful Paint) exhibited substantial enhancements. The noteworthy improvement in FCP indicates a faster display speed, vital for retaining visitor interest.


These enhancements in loading speed are not only influential for user experience but are also critical for search engine optimization (SEO), which heavily relies on metrics such as LCP as part of Google's Core Web Vitals assessment criteria.

In a statement regarding the implementation and its results, Shunichi Otaka from SOMPO Direct's Marketing Department expressed surprise at the immediate impact of the simple tag installation. He emphasized that an increase in loading speed positively affects customer satisfaction levels, which correlates directly with the transition rate to the quote page, a primary metric for their business performance. He highlighted the connection between faster site speed and tangible business outcomes, acknowledging that this was a significant step forward.

Moreover, the capability to visualize the impact of these changes was highly praised. The A/B testing function of 'Repro Booster' allows for straightforward measurement of improvements resulting from the tool's implementation, providing clear data that can support justifications for further investments in digital marketing strategies.

Free Website Speed Diagnosis Available

To further assist businesses in optimizing their website speed, Repro is currently offering a free diagnosis of site loading performance, promising swift insights into how 'Repro Booster' can drive enhancements.

For more information about SOMPO Direct's 'Adult Auto Insurance'—which offers competitive rate structures based on age-specific accident statistics and a range of services including an Internet discount and on-site accident support through ALSOK—visit SOMPO Direct's website.

About Repro Booster and Repro Inc.

'Repro Booster' is an innovative tool aimed at elevating website loading speeds, thus maximizing revenue. It encompasses functionalities that enable fast page loading, support during purchases, and seamless navigation across all phases of the web experience. The implementation process is simple: by merely inserting a line of code, users can realize faster load times without needing extensive technical expertise. By improving site speed, companies can enhance customer engagement, leading to superior business performance.

For more information about Repro and their marketing solutions, visit Repro's website. You can also follow them on their respective social media platforms including X (formerly Twitter) and Facebook.