MINISO Group Reports Strong Financial Results for Q1 2025, Amplifying Global Expansion Efforts

MINISO Group's Q1 2025 Financial Results Overview



MINISO Group Holding Limited has recently unveiled its unaudited financial results for the quarter ending March 31, 2025. The global value retailer, known for its trendy lifestyle products, showcased impressive growth figures, marking a strong start for the year.

Key Financial Highlights



1. Revenue Growth: MINISO reported an 18.9% increase in revenue compared to the same quarter last year, reaching RMB 4,427 million (approximately US$610 million). This growth stemmed predominantly from a 9.1% revenue uptick in its Mainland China stores.
2. Improved Gross Margin: The gross margin for the quarter was 44.2%, an increase of 0.8 percentage points year-over-year, reflecting stronger overseas performance and optimized product mix.
3. Adjusted EBITDA: The adjusted EBITDA climbed to RMB 1,037.3 million, up 7.5% from the previous year, indicating robust operational health despite market challenges.
4. Store Expansion: The company expanded its global footprint, with 7,768 stores as of the end of March 2025, which included substantial growth in both domestic and international markets. The number of MINISO stores reached 7,488, while its TOP TOY brand expanded to 280 locations.

Operational Insights



MINISO's success in the March Quarter can be attributed to a resilient strategic approach. The management emphasized that improved performance in overseas markets, particularly with a 30.3% revenue growth, played a critical role in driving overall figures. The company also reported a narrowing decline in same-store sales in Mainland China, aligning with its efforts to enhance product offerings and store experiences.

Leadership Remarks



Mr. Guofu Ye, the founder and CEO, expressed his optimism regarding the financial results, stating, "Our revenue growth was primarily driven by a solid recovery in same-store sales in China and accelerated growth overseas. As we refine our product mix and further optimize our store network, we aim for sustainable growth moving forward."

Mr. Eason Zhang, CFO, highlighted the effective management of gross margins and expressed pride in hitting the highest gross margin point for March quarters to date. The financial strategy moving forward focuses on cost discipline, maintaining a strong cash position, and offering consistent returns to shareholders, which reached approximately RMB 986.9 million year-to-date.

Future Outlook



Despite an increasingly volatile macroeconomic landscape, MINISO remains focused on long-term growth strategies. The plan includes further international expansion, innovative product introductions, and continuous work on enhancing the customer shopping experience. With a cash reserve of RMB 7,255.3 million as of March 31, 2025, the company is in a solid position to seize new market opportunities while remaining resilient amidst challenges.

The upcoming quarters will test MINISO’s strategies and their ability to capitalize on increasing global demand while navigating economic uncertainties. Its commitment to innovation and customer-centric approaches is positioned as the cornerstone of its future success.

Conclusion



MINISO Group's Q1 2025 financial results reveal not just a moment of accomplishment but also a foundation for future growth potential. As the company continues to innovate and expand its global presence, stakeholders can expect to see the fruits of its labor in the coming periods. MINISO is firmly on track to reinforce its position as a leader in the global retail landscape, offering quality products at accessible prices.

For more updates, stakeholders and interested parties can join the conference call on May 23, 2025, where management will discuss these results in detail and outline future strategies for sustained growth.

Topics Consumer Products & Retail)

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